“We’ve known for a while that consumers are infatuated with Apple and its products. That was confirmed Monday when the company announced that it sold more than 5 million units of its new iPhone 5 since the product launched three days earlier,” Jacquelyn Smith reports for Forbes. “And on Tuesday a Georgia-based brand consulting firm dubbed the technology giant America’s most inspiring company.”
“Performance Inspired, Inc., an Atlanta consulting and training firm that helps organizations elevate performance through the science of inspiration, surveyed 2,175 consumers to identify America’s 25 most inspiring companies,” Smith reports. “Conducted online, the survey asked respondents which five companies they find most inspirational, and why. It also asked them to describe their most recent encounter with each company.”
Smith reports, “For the second consecutive year, Apple is at the top of the heap.”
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