Sterne Agee ups iPhone 5 holiday quarter forecast to 46.5 million units

“Analyst Shaw Wu with Sterne Agee raised his December quarter forecast for iPhone sales by 500,000 units in a note to investors on Monday. He believes Apple could sell even more than 46.5 million units, but he has heard from sources in Apple’s supply chain that company may face production constraints of the iPhone 5 due to its use of new in-cell touch panels,” Neil Hughes reports for AppleInsider.

“Wu expects record-shattering iPhone 5 sales as he views the product as a ‘significant update’ that ‘will drive a powerful product cycle,'” Hughes reports. “With iPhone sales forecast to reach 46.5 million in the December quarter, Apple is expected to set a new record for iPhone sales in the holiday shopping season. The company’s previous best quarter came at the end of 2011, when Apple sold a record 37 million iPhones.”

Read more in the full article here.

MacDailyNews Take: There are only 97 days and 12 hours ’til Christmas!

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


    1. Yes, that is probably true, but if the stock price tumbles when Apple doesn’t meet this target, it should also rise when the target is put out there.

      The disconnect is that Apple shares are not rising as much as one might expect when these new price and sales targets are upped, largely because the size of the numbers are so hard to fathom. A miss is easy to understand, and so the market responds accordingly. The net result is that Apple’s shareprice lags its earnings, and the PE ratio gets more and more compressed. At least that’s my theory.

  1. Most Of the sales will be in Asia .. Apple need to get it to that market ASAP …
    Asians especially china dot celebrate Christmas .just a normal holiday unlike Chinese New Year eh…

  2. Oh yeah yah gotta up the numbers so that if Apple doesn’t meet some guys dream figure Wall Street will ignore Apple’s forecast and say they didn’t make their own. Then take the stock down. Perish the thought Apple might actually surprise Wall Street with higher than expected numbers like they used to.

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