“Amazon’s new tablet lineup, ranging from a $159 repriced Kindle Fire to the all-new $499 Kindle Fire 8.9-in. HD 4G, pose little threat to Apple’s tablet dominance, several analysts said,” Gregg Keizer reports for Computerworld.
“‘While there were some interesting new features and upgrades from the original version that could provide increased competition for non-Apple tablets, we walked away from this announcement with even greater confidence that the iPad will continue to dominate the tablet market at the mid-to-high end,’ said Brian White of Topeka Capital Markets, in a note to clients,” Keizer reports. “‘The 4G version… will have a difficult time gaining traction, while the November 20 dates are much too far into the future,’ White added.”
Keizer reports, “Brian Marshall of the ISI Group — like White, one of many analysts who have Apple stock as a ‘Buy’ recommendation — was just as certain that Apple had little to worry about. ‘While Amazon’s new products look impressive, we believe Apple remains the dominant vendor/platform of choice for smartphones/tablets,’ said Marshall in his note to clients.”
“Their reasons centered around several factors, including Apple’s App Store, which offers hundreds of thousands more apps than does Amazon’s, Apple’s iCloud storage and synchronization service, and the expected launch of a small iPad, dubbed the ‘iPad Mini,’ perhaps as early as next month,” Keizer reports. “The last of those three — the iPad Mini — is Apple’s ace, White and Marshall said.”
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