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Samsung’s market-flooding strategy may not work much longer

“Barely has a week passed since the historic ruling that went against Samsung in the Apple patent-infringement trial, and its business as usual for the Korean electronics giant,” Trefis Team reports.

“Continuing with its strategy of flooding the market with new gadgets, Samsung recently unveiled a plethora of mobile devices and PCs ranging from smartphones, tablets, & phablets to smart cameras & ultrabooks,” Trefis reports. “The multiple announcements included updates to some of Samsung’s best-selling existing models such as the Galaxy Note as well as new product launches such as Series 5 and Series 7 Windows 8 tablets and a ATIV S Windows Phone 8 smartphone.”

Trefis reports, “With Samsung finally starting to make waves in the high-end smartphone market, a market that is highly profitable, the ruling couldn’t have come at a worse time for Samsung. While, in the near-term, this has little impact on Samsung’s strategy of flooding the market with new similar-looking products, eventually it will have to start focusing on designing its products to look different from Apple’s. That might cause delays in getting new products out in the market but it is difficult to say how much that will impact Samsung in the long-run considering the R&D resources it has at its disposal.”

Read more in the full article here.

MacDailyNews Take: Samsung’s R&D: Reproduce & Duplicate.

(Thanks, jer.)

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