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Google has the most to lose in war with Apple

“With the exception of Google’s search product, Apple is basically kicking Google off its latest operating system iOS 6,” Cadie Thompson reports for CNBC. “The iPhone and iPad maker announced earlier this week that YouTube would not be featured on iOS 6. That followed June’s news, when Apple said Google Maps would be replaced with Apple’s own map system on its platform.”

“‘This is the latest salvo in the war between two giant companies and certainly ups the stake in these two companies,’ said Darren Chervitz, director of research and co-portfolio manager at Jacob Asset Management,” Thompson reports. “‘It’s just a clear indication that the relationship between these two companies is deteriorating pretty quickly, and personally I think Google has the most to lose,’ Chervitz added.”

Thompson reports, “Google may wind up on the losing end because their entire business is built around search, the analyst notes. Although Google’s search functions still remain on Apple products, it may not be long before Apple scraps that as well, Chervitz said… ‘And that is not only a sizeable business for Google right now, more importantly it is very important in terms of future growth because mobile is the key battle ground for search going forward.'”

Read more in the full article here.

MacDailyNews Take: Google’s going to rue the day they got greedy by deciding to try to work against Apple instead of with them.MacDailyNews Take, March 09, 2010

Related articles:
Apple removes Google’s YouTube app from iOS 6 – August 6, 2012
Apple looks to wipe Google off the ‘map’ with iOS 6 – August 2, 2012
Gruber: ‘Google made a mistake by deciding to oppose rather than ally with Apple on mobile’ – June 13, 2012
Apple to dump Google Maps off iPhone and iPad – June 5, 2012

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