“Apple is not only disconnecting its native iOS 6 Maps app from Google’s servers, but will also redirect all third party app requests to its own mapping servers, immediately taking the majority of mobile maps traffic away from Google as it forges new strategic partnerships for mapping,” Daniel Eran Dilger reports for AppleInsider.
“Apple’s new mapping software in iOS 6 marks an attempt by the iPhone maker to further marginalize its rival, Google,” Dilger reports. “By taking away a significant source of traffic, Apple hopes it can help push Google quite literally off the map.”
Dilger reports, “Apple accounts for more than half of all mobile devices, including the majority of tablets with iPad, a virtual lock on iPod-like music players, and a commanding presence in smartphones. More importantly, Apple isn’t just planning to replace Google’s maps in iOS. It is launching plans to deliver significantly better mapping services, something that will force Google to work hard to keep up.”
Much more in the full article here.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]