Apple looks to wipe Google off the ‘map’ with iOS 6

“Apple is not only disconnecting its native iOS 6 Maps app from Google’s servers, but will also redirect all third party app requests to its own mapping servers, immediately taking the majority of mobile maps traffic away from Google as it forges new strategic partnerships for mapping,” Daniel Eran Dilger reports for AppleInsider.

“Apple’s new mapping software in iOS 6 marks an attempt by the iPhone maker to further marginalize its rival, Google,” Dilger reports. “By taking away a significant source of traffic, Apple hopes it can help push Google quite literally off the map.”

Dilger reports, “Apple accounts for more than half of all mobile devices, including the majority of tablets with iPad, a virtual lock on iPod-like music players, and a commanding presence in smartphones. More importantly, Apple isn’t just planning to replace Google’s maps in iOS. It is launching plans to deliver significantly better mapping services, something that will force Google to work hard to keep up.”

Much more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

39 Comments

  1. If you have a gmail address ending with gmail, get rid of it. I’m in the process as much of a nuisance as it is. Thieving Google will no longer get my data and by extension, revenue. Take a stand and dump ALL Google products to show support for Apple and it’s quest for justice against the theft of intellectual property (IP).

    1. Except for search and translation, I already did months ago when they changed their privacy policy. Can’t use another search engine though, I’m Dutch and Bing translate SUCKS at Thai->Dutch. (my wife is Thai). I’m even going as far as removing Google services from my employers app’s as much as possible.

      1. Wise choice. I love Apples products, but unless your are heavily invested in Apple (I am not, not too far thinking on my portfolio I guess) or work for them, it makes no sense to limit your technology decisions that give you personal utility. However, if DO have a problem with the way Google handles your personal data, THAT is a legitimate and logical decision.

      2. Except that what you’re doing is continuing to allow an outfit that, by its behavior, has set itself above the law. I’m not a one of those survivalists who crawls into a cave to avoid armageddon, but I do know from work with Army Security ages ago in Berlin that one’s privacy is rapidly diminishing thanks to Gargle and its attitude toward the common person (I’m afraid I’M not at liberty to connect those dots for you.).

        But it’s your choice and at least there are still choices.

        1. I’ve never thought of Google on those terms. To me they are a company that grew fast and they are still learning how to properly manage themselves to a degree. Sure there have been some things that raise eyebrows, but on the scales of things that I consider major they don’t rank up there that high.

          When I see in the news that Google is selling off data to China or is involved with the US government and spying on US citizens I’ll take a very different view of them.

          I signed up for Google services and I’ve read their policies that concerned me. I don’t really care that they track me for advertising, honestly it does not bother me a bit that they have a goal of targeting products and services to me. Hell I’ve been made aware of sales at places I shop because of google and their tracking.

          To me a person needs to look at the companies they purchase from and make their own decisions. If Google’s tracking and advertising bother a person then I’d say ‘don’t sign up’.

        2. where have you been?

          US FTC votes to fine Google $22.5 million for bypassing Safari privacy settings; Settlement allows Google to admit no liability

          Maybe you had your head stuck in a hole for the past few years? This has been going on a long time. Stealing wi-fi info, collective information from people who have chosen not to share tracking/usage information and selling the data for billions…

          You’re saying as long as they sell your info to anyone but the Chinese you’re fine with it?

          Give your head a shake and wake up to reality. Google IS big brother.

          Do Know Evil

        3. so it’s ok to give apple all your information and not google there all the same the all collect data and the all sell it and di dose apple. Like he said enjoy the technology as u ain’t gona get paid for supporting them

        4. I have less of a problem with Apple collecting my data and improving its’ services then with Google. Apples’ main income is the hardware it sells that will drop significantly when they piss their customers off. Google otoh makes money with my data and I don’t have this ‘customer’ relationship that can tilt their businessmodel my way.

    1. Yeah – this is a big one. All major cities have deals with Google directly to be feeding transit data, I don’t think Apple could possibly have this information on launch day. Maybe in a year or two.

  2. Daniel Eran Dilger is out to lunch on this one. Google will not go away anytime soon as his arguments are moot given the 2.9 billion people who use an OS other than OS X or IOS.

    Apple will do what Apples does for it’s users and Google will do what they do for theirs and either one of them is “Wiping” anyone off the map. This is becoming silly.

    1. What part of over half of mobile devices are made by Apple didn’t you understand.

      Google loses half of all mobile devices and all the Ad revenue that entails. Now if only Microsoft’s Bing could do something similar with search on desktops.

      1. And, given the rapid adoption rates of iOS releases, Google’s analytics will surely display a discontinuity shortly after iOS 6upgrade time. Beware the step function.

        1. An interesting point, but Google can’t use analytics on its own paid services (mobile APIs) and announce a sudden drop in iOS share without explanation. It’ll play nicely with the haters, but the haters aren’t Google’s bread and butter.

          Everyone will see Android suddenly “surge ahead” in mobile market share, BUT… their ad platform will be shown to have shrunk by over 50%, so ad spots aren’t worth as much anymore since they have less than half their earlier potential eyeball count.

          And if they limit their reports to percentages, if they’re very different from every other web/mobile stats company’s results then they damage their credibility as a reliable source of stats.

    2. But those other 2.6B people outside of the U.S. are not necessarily Google users. Baidu in China, for instance, removes hundreds of millions of people from that total. It will be interesting to see how Google evolves. The key factors, in my opinion, are that it is not difficult to move away from Google and it doesn’t matter what OS you are using.

      I just don’t like the way that Google has behaved with respect to its customers or Apple. I have no reason to trust Google and many reasons to distrust the company.

  3. I’d miss Google Street View if Apple doesn’t have its own street view. That’s my favorite feature of Google maps. I like sightseeing cities with Street View even if many of the photos are out of date. Of course, I’ll still be able to use a browser to go directly to Google Maps, so all is not lost.

    1. Agreed. Street View and other Google technologies still will keep Google Maps in use by me and others. I like that Apple is trying divest itself of a dependency upon Google, and I hope they offer some exciting new features, but to paraphrase Steve Jobs, “For Apple to succeed there is no need for Google to fail.”

  4. I hope that, at the very least, Apple’s maps work as well as Google’s. I just got back from cross country car trip and we used Maps on our iPad quite a bit. It was nice to be able to check our progress and to compare projected route time against actual driving times. Also, being able to keep up on the latest Rob and Kristen news kept my wife occupied. 🙂

    The only real complaint was the lack of markings for Interstate rest and service stops. It meant resorting to a 10 year old highway atlas we keep in our car.

    1. Although I’ve not used any Google travel instructions yet, I have used Garmin, Tom-tom, etc. and can safely say that Apple Maps turn-by-turn instructions, at least in beta, don’t even come close to competing. The street pronunciations are so bad that they are hilarious.

      1. The new maps will use the TomTom navigation data. Apple mentioned the licensing deal at WWDC.

        I’m glad they’re ditching google maps, about 2 years ago all the secondary roads, including mine, disappeared. Look up Mt Livingston Road, michelago, NSW, Australia in both Googlemaps and OpenMaps. Vast swathes of Australian roads are no longer on googlemaps. Pretty useless, which is why I mostly use OpenMaps now.

      2. Not aware of that feature on Apple Maps. I presume you’re talking about the iPhone version of Maps. Is it available in the iPad version?

        To be fair about pronunciations, my Tom-Tom is routinely hysterical with it’s street names.

  5. google has done some really unethical things… i know someone who worked there and the things he told me about how they extort money from companies trying to be #1 in search is amazing.. google really has some poor ethics and is a company that should be punished for that… we brought them up, we can take them down… i hope apple gets in the search biz and kicks em in the balls

  6. I’ve been using ios6 beta on my phone and iPad daily to navigate from one appointment to the next. I have been quite impressed! It’s been performing quite flawlessly in fact, and even better on my LTE iPad. 3d mode in turn by turn looks amazing when driving through Chicago. I hope they can add 3d buildings to the suburbs as well in the near future.

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