“Apple sold 1.3 million Apple TV devices during the June quarter, an increase of 170 percent over the same quarter a year ago,” Todd Bishop reports for GeekWire.
“That still qualifies as a ‘hobby,’ according to Apple CEO Tim Cook, who disclosed the number in response to an analyst’s question on the company’s earnings conference call,” Bishop reports. “But here’s an interesting data point: Microsoft sold 1.1 million Xbox 360s worldwide during the same time period.”
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Bishop reports, “Of course, they are different products, targeting different segments of the market. But not entirely. Apple TV and Xbox 360 have more and more in common as Microsoft adds features to its game console to make it more of a general purpose entertainment machine, tapping into a wide variety of online video sources.”
Read more in the full article here.
MacDailyNews Take: Some “hobby” that is.
We sold 1.3 million last quarter this was up over a 170% year-over-year, and it brings our fiscal year to 4 million units, which is pretty incredible. It’s still at a level that we would call it a hobby. But we continue to pull the string to see where takes us and we’re not one to keep around projects that we don’t believe in. And so, there’s a lot of people here that are believers in Apple TV and we continue to invest in it and see where it will take us… I think this 4 million is not a small number, it’s small relative to iPads and iPhones perhaps, but it’s not a small number and there is a lot of believers in it. – Apple CEO Tim Cook, Q312 Conference Call, July 24, 2012
Strategy Analytics: With 32% share, Apple leading ‘Connected TV’ market with ‘hobby’ Apple TV – December 12, 2011