“I was sitting in the third row of the Foothill College auditorium when Steve Jobs unveiled the Mac,” Tim Bajarin writes for TechPinions. “My first reaction upon seeing it was ‘that does not look like any computer I have ever seen.’ But as he got the Mac to say hello to us and started showing us how it worked, I began to realize that Apple did not think like the PC vendors I knew at the time.”
“The Mac broke all conventional wisdom of what a PC would and should look like and in my notes of the event, I wrote that Apple clearly thinks differently then the other PC vendors at the time,” Bajarin writes. “Little did I know that this term, or the grammatically incorrect ‘Think Different’ theme would eventually become a major marketing campaign for Apple as it strove to set itself apart from the rest of the PC vendors schlepping PCs that all looked the same.”
Bajarin writes that unless “competitors start innovating on their own, is that Apple will continue to have at least a two year lead on them and thanks to their ways of “thinking different,” management style and design DNA, will keep their competitors following them instead of truly leading the market forward themselves.”
Read more in the full article here.