To fully grasp how seriously Apple executives sweat the small stuff, consider this: For months, a packaging designer was holed up in this room performing the most mundane of tasks – opening boxes.
One after another, the designer created and tested an endless series of arrows, colors, and tapes for a tiny tab designed to show the consumer where to pull back the invisible, full-bleed sticker adhered to the top of the clear iPod box. Getting it just right was this particular designer’s obsession.
What’s more, it wasn’t just about one box. The tabs were placed so that when Apple’s factory packed multiple boxes for shipping to retail stores, there was a natural negative space between the boxes that protected and preserved the tab. – Adam Lashinsky, Inside Apple: How America’s Most Admired – and Secretive – Company Really Works
Without further ado, we bring you a montage of unboxing videos for Google’s tiny screen Nexus 7 tablet:
MacDailyNews Take: You can’t compete when you’re not even in the same league.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
NYT: Apple developing 7.85-inch iPad to be announced this year – July 15, 2012
Bloomberg: Apple preps smaller iPad, sources say – July 5, 2012
WSJ: Apple’s ‘iPad mini’ launch nears – July 5, 2012
Nexus 7: Google’s Napoleonic moment – July 9, 2012
A smaller iPad would spell doom for everyone else – July 6, 2012
AP reviews Google Nexus 7 tablet: It’s no iPad; better than Kindle Fire, but lacks storage space – July 2, 2012
Spec Shootout: Apple iPad vs. Google Nexus 7 vs. Amazon Kindle Fire vs. Microsoft Surface – June 28, 2012
Analyst: Google Nexus 7 threatens Microsoft Surface, Amazon Kindle Fire, not Apple’s iPad – June 28, 2012
Analyst: Amazon, not Apple, should worry about Google’s tiny screen Nexus 7 tablet – June 27, 2012
Google sells tiny screen tablet aimed at Amazon’s tiny screen Kindle Fire – June 27, 2012
Google ‘Nexus 7′ tablet ships in July with Tegra 3, 7-inch display, $199 for 8GB, $249 for 16GB (with video) – June 27, 2012
Apple’s revolutionary iPad widens lead as tablet sales surge – June 15, 2012
Apple’s massive domination of tablet market unabated as Amazon’s tiny screen Kindle Fire demand tumbles – June 5, 2012
Apple’s iPad remains dominant in Q112 while Amazon’s tiny screen Kindle Fire fizzles – June 4, 2012
Amazon’s tiny screen Kindle Fire shipments have dropped off a cliff – May 9, 2012
Amazon’s Kindle Fire shipments fizzle to anemic 4% market share – May 4, 2012