Analyst: As PC sales stall, Apple projected to sell 69 million iPads this year

“Analyst Rob Cihra with Evercore Partners revealed in a note to investors on Monday that he has cut his projected PC sales for the remainder of the year,” Neil Hughes reports for AppleInsider. “He sees traditional computer sales dropping 4 percent year over year in the third quarter of calendar 2012, while overall PC growth for the year will be flat with 2011.”

“Cihra believes sales of tablets like Apple’s iPad are responsible for “at least half” of the PC market’s current decline,” Hughes reports. “He noted that consumer PCs have struggled ever quarter since they topped out in the third quarter of 2010, which is just one quarter after Apple launched the first-generation iPad.”

Hughes reports, “His projection comes only days after the latest estimates show PC shipments dropped 0.1 percent worldwide and 5.7 percent in the U.S. in the June quarter. One of the few bright spots in the market was Apple, which saw its domestic Mac sales grow 4.3 percent… His forecast calls for Apple to sell 69 million iPads in calendar year 2012, taking more than 60 percent of the market.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Sarah” for the heads up.]


  1. The iPad is more versatile than a netbook in my opinion, is more personal, has zero start up time, lasts 10 hours on battery, in other words an entire day, can be viewed on landscape or portrait mode, costs $399 to buy, and does 75% of what my Mac can do.

    Why would anyone want to mess around with a PC running Windows? It’s a no brainer why the iPad is eating into netbook sales.

      1. With some, the Windows religion is so entrenched that they practice voluntary mortification. With others who hold the scepter of power, it’s a way to control the thralls. Either way it’s medieval.

  2. There they go again, Apple having only 60% of the iPad market.

    What market are they referring to? What exactly makes up the other 40%, their definition please?

    1. Do there to be 40% non iPad there needs to be over 40 million. There has to be a few products selling over 5 million for those kind of numbers. The best selling Android tablet the kindle fire sold no more than half of that before it cratered after the holidays when people realized how bad they are.

      This is pure lie, unadulterated 200 proof bald face lie.

      1. Yet once again, it’s shipments, not sales, that were reported. Look: if you’re getting hosed in the marketplace, you want to hide that, to prevent product aversion from going viral. Best to move your dust-gathering inventory into a channel and report high shipments, then hope the analysts continue to play along with the charade.

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