“BMW’s new voice control system this week highlights the shift from GPS systems to full-blown personal assistants, as Apple (AAPL) and Nuance (NUAN) threaten Garmin (GRMN), Tom Tom and other established GPS firms,” Gillian Rich reports for Investor’s Business Daily.
“BMW partnered with Nuance to add Dragon Drive technology to its 7 Series vehicles and some of its 3 Series. The voice control system will be available this summer,” Rich reports. “Dragon Drive syncs with a driver’s cellphone allowing him or her to listen, edit, and respond to text messages and emails. The system also features other voice control commands like calling a contact or finding directions to a specific address.”
Rich reports, “The personal assistant like features of Dragon Drive are similar to Apple’s Siri. (Nuance technology is generally assumed to be the basis for Siri.) In June Apple announced it would partner with Audi, Mercedes-Benz and Toyota (TM) to add Siri accessibility to the cars with a push of a button on the steering wheel.”
Read more in the full article here.
MacDailyNews Note: To date, Apple is partnering with nine vehicle makers on ‘Eyes Free’ Siri integration: BMW, Audi, Mercedes-Benz, Land Rover, Jaguar, Toyota, Honda, Chrysler, and General Motors.
Harman CEO on Apple for Automotive: ‘Apple is a partner, not an adversary’ – June 13, 2012
Apple: We’ll take the in-vehicle GPS market now, thanks – June 12, 2012
Nine auto makers partner with Apple for ‘Eyes Free’ Siri integration – June 12, 2012
Apple patents wireless click wheel remote control for your vehicle’s steering wheel – May 16, 2012