“Apple on Tuesday responded to concerns that it asked to have its products removed from EPEAT, the U.S. government’s list of environmentally friendly products,” Jim Dalrymple reports for The Loop. “‘Apple takes a comprehensive approach to measuring our environmental impact and all of our products meet the strictest energy efficiency standards backed by the US government, Energy Star 5.2,’ Apple representative Kristin Huguet, told The Loop. ‘We also lead the industry by reporting each product’s greenhouse gas emissions on our website, and Apple products are superior in other important environmental areas not measured by EPEAT, such as removal of toxic materials.'”
“It’s important to note that in addition to not measuring toxins and other environmental areas, EPEAT also doesn’t measure smartphones or tablets. Clearly these are two areas that are vitally important for Apple and not covered by EPEAT,” Dalrymple reports. “Companies like Dell have 171 products listed on EPEAT, but yet if you look on Dell’s Web site, none of their computers are even Energy Star Compliant.”
Dalrymple reports, “By its own admission, the EPEAT certifications are old. ‘Part of it is expanding EPEAT’s global reach through the multiple certification [process]; as well as moving into new, additional products; as well as updating the EPEAT [certifications], because they’re a little long in the tooth. [Each of those] is a huge project on its own,’ Christine Ervin, an EPEAT board member told GreenBiz in March.”
Read more in the full article here.
MacDailyNews Take: As we wrote yesterday in regard to The City of San Francisco’s knee-jerk reaction to Apple dumping EPEAT:
“Adhering to environmental standards when better options arise is madness. Government is notoriously slow to adapt to new ideas, especially once old ideas are codified.”
The smart and nimble have already figured out why Apple is moving forward and why the company’s approach is better for the environment. The rest are left behind, struggling to figure out why, for example, non-removable batteries coupled with free Apple recycling programs that safely dispose of them in an environmentally responsible manner are better than the old removable batteries, still loved by the EPEAT anachronism, the vast majority of which end up being dumped straight into landfills, the world’s oceans, and God only knows where else.
By the way, bring your old Mac batteries to an Apple Retail Store near you and they’ll recycle them for free.
So, it’s not difficult: You buy the Apple product, you use it up, you send it back to Apple for free, and Apple makes sure it doesn’t end up fouling the planet. A simple, clean closed loop. No other tech company comes close to Apple on protecting the environment. Period.
Yes, Apple has left EPEAT. Quick, Greenpeace, mobilize the terminally uninformed, unchain them from the renewable crops, arm them with pitchforks and torches, and peck out the press release: The march on Cupertino starts now!!!
MacDailyNews Note: To recycle your Mac, iPad, iPhone and other products — if your product has monetary value, Apple will apply that value toward an Apple Gift Card — use the Apple Recycling Program.
If all you want is to dispose of your unwanted equipment — regardless of brand — Apple Inc. will help you do that. Apple contracts with Sims Recycling Solutions to responsibly recycle computers and displays from any manufacturer. Sims Recycling Solutions feature domestic processing facilities where a zero-landfill policy and proven sustainability give you peace of mind in knowing that your electronics will be managed responsibly. Just call 800-966-4135 to receive a free prepaid shipping label. Then pack up your equipment using your own box and send it off. For more information about Sims Recycling Solutions, visit oem.srsapp.com/ApplePoweredBysims/.
More information about Apple’s extensive commitment to the environment here.
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