“Apple quietly released an app called Podcasts this week. The app enables the discovery, organization and playing of podcasts on an iPhone,” Mike Elgan writes for Datamation.
“Apple’s new Podcasts app contains two surprising but telling features, Elgan explains. “One makes listening to ads optional; the other creates a way to sell podcasts via iTunes using Apple’s agency model.”
Elgan writes, “It’s a carrot and a stick to podcasters: We’re going to reduce the value of your advertising by letting people skip them; but don’t worry, you can monetize by moving to a paid model. I think this is the direction Apple intends to move all content available on iTunes. Even TV? Especially TV.”
Read more in the full article – recommended – here.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]