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Apple’s Ping: What went wrong

Christopher Breen reports for Macworld UK, “In his recent appearance at the All Things Digital conference, Apple’s CEO, Tim Cook, had this to say about the company’s music-centric social networking service, Ping: ‘We tried Ping and the customer voted and said, this isn’t something I want to put a lot of energy into. Some customers love it, but there’s not a huge number that do, so will we kill it? I don’t know. I’ll look at it.'”

“Given that this is the kind of lukewarm endorsement generally reserved for a hospitable but unwelcome plague of roof rats, we can safely assume that when Tim and crew find the time, in come the exterminators and out goes Ping,” Breen writes. “While I could let Ping go quietly into the night, Apple provides us with so few failures that it’s impossible to pass up the opportunity to give Ping’s corpse a poke or two to determine what led to its demise. And, fortunately, it doesn’t take a forensic genius to sleuth that out. Let the list begin.”

Read more in the full article here.

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