Why Apple’s ‘iTV’ will fail or something

“A Forrester Research analyst made news on Thursday for saying something I have been writing about for months regarding Apple’s forthcoming iTV or whatever the heck it’s going to be,” Rocco Pendola writes for TheStreet. “Frankly, without the ability to access Steve Jobs, I am not sure Tim Cook even knows what it’s going to be.”

“Apple has had and will continue to have trouble striking deals with content providers. At best, if it plans on merely beaming content through a nice-looking television set, it will have an incomplete, and not all that compelling, offering,” Pendola writes. “If this is indeed where things stand right now — Apple at a stalemate with content providers — expect iTV, iPanel, whatever to fail miserably. When I say ‘fail miserably,’ I mean along the lines of Ping or the present iteration of Apple TV.”

MacDailyNews Take: Yeah, um, about that “miserable failure” Apple TV:

Strategy Analytics: With 32% share, Apple leading ‘Connected TV’ market with ‘hobby’ Apple TV – December 12, 2011

Pendola writes, “If Steve Jobs did not leave detailed marching orders for how to proceed — and even if he did — Tim Cook faces his biggest challenge as CEO of Apple in a post-Jobs world. In fact, Cook sits on the cusp of making or breaking the dominance of the company Jobs built and Cook can only hope to sustain.”

“When iPhone 5 comes out, Jobs will receive credit for whatever it is. It has likely been in the pipeline for some time. There’s likely no need for a massive overhaul of the device or the choreographed release. Cook simply needs to continue babysitting things as he done quite well so far as CEO,” Pendola writes. “When the next brand new product comes out, it’s all on Cook. Even if Jobs conceived the design, features and overall aura of iTV (or whatever it will be) before he died, he’s not around to deal with what it appears Cook is dealing with now.”

Full article – Think Before You Clickhere.

MacDailyNews Take: The opinion of one guy who seemingly believes that Steve Jobs was a god and that Tim Cook is nothing more than a mere babysitter versus a very current Strategy Analytics ConsumerMetrix survey of 6,000 consumers across the US, France, Germany, Italy and the UK which shows that nearly half of iPhone users are likely to buy Apple ‘iTV’ in year one.

The iPhone’s installed base is currently approximately 300 million.

Next time, before you begin hunting and pecking on your (likely) Dell keyboard, Rocco, you might want to instead do some research and then do the math.

Unless, of course, you enjoy coming across as an ignorant twit whose opinions not only have no basis in fact, but which are diametrically opposed to the facts.

Mr. Pendola’s article has been iCal’ed for future reference.

Related articles:
Strategy Analytics: Nearly half of iPhone users likely to buy Apple ‘iTV’ in year one – May 15, 2012
Jason Schwarz: Wall Street is wrong about Tim Cook’s Apple – May 11, 2012
Why Apple’s television will sell even faster than the iPad – April 26, 2012
Strategy Analytics: With 32% share, Apple leading ‘Connected TV’ market with ‘hobby’ Apple TV – December 12, 2011


  1. He has a point in so much as any Apple Television will need better content than Apple TV has access to now (forgetting any connectivity to external boxes). And in my opinion, even without that there’s plenty of room to sell a souped up Apple TV standalone box without adding the expense of a screen. That aside, the reasoning about Steve Jobs and Tim Cook is nonsense.

  2. Steve Jobs said he finally solved how to make the TV better. Of course that involves content and how it’s delivered, and Hollywood has been reluctant to cede control to Apple as the music industry was forced to do. However, once they see the complete vision, they’ll come on board. It’s just too soon.

    1. Because even dumber people pay them to do so – and dumber-er people clicks on/buys the story.

      The smart people just read about it on news aggregators.

  3. Gee, this guy is so smart, that he knows more than Apple and all it’s success. So if he is so smart and publishes his profound opinions, how come I have never heard of him? Hey, I bet he feels like because he knows everything, he should be pulling down more income than the 1/3 of what Apple’s lowest paid engineer is making.

    1. Steve lives on in the brand he created, the culture he nourished, and the army of acolytes he assembled.

      (Might be hovering on the astral plane, as well)

  4. Rocco is obsessed with Steve’s genius and Tim’s supposed lack thereof. This is the 2nd MDN post about a Rocco article where he belabors that Tim isn’t Steve.

    1. There’s a Mexican slang pejorative that kinda rhymes with his name and blog output, but since we’re a discrete bunch here, I’ll forego an explanation and apologize for the allusion.

      I think MDN posts his crap just to elicit boatloads of feedback. Wait – I guess I’m complicit!…

  5. “Next time, before you begin hunting and pecking on your (likely) Dell keyboard, Rocco, you might want to instead do some research and then do the math.”

    From reading his previous articles, I happen to know that Rocco uses a Sony Vaio (which in my opinion is a worse crime than using a Dell). He is on record as saying it is just as good as a MacBook Air. That’s all you have to know about his opinion/taste.

  6. It was tough for Apple-haters to trash Steve, other than his being arrogant. Now they think they can use his absence and their ignorant assessment of Tim to keep the haters clicking. I have no use for these people. I am so militant on this subject I will not discuss it with idiotic “friends” and acquaintances who don’t know better.

  7. Two things about the rumored Apple television are clear to me:

    1. If a piece of hardware is launched without significant movement on the content side, it will be, at best, a middling success. I’m as big a fanboy as you’ll find, but entering a commodity market (every TV maker has been losing money over the last year) without a major differentiator won’t mean much to consumers, especially if the device carries an Apple price premium.

    2. Apple doesn’t need to release a $2,000 piece of hardware to rule the television market. If the content can be secured in a novel way, the AppleTV is perfectly capable of carrying Apple’s dominance.

    I’ve researched and written a ton about this topic and I still can’t get my head around why Apple would release a huge piece of expensive technology into a commodity market when it already has a device that can facilitate the content.

    1. computers are a commodity market yet apple gets the big margins because they make computers people actually want instead of just beige boxes. Same was true with mp3 players. If they make a better tv people will pay more for it. How much more depends on how much better it is.

      1. Apple was able to differentiate their offerings with PCs because they controlled the user experience. With television, the user experience is comprised of content that is outside of their control. Although It’s tempting to say “Apple did it with x, so they can do it with y”, the television and computer markets couldn’t be more different.

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