Apple design chief Jonathan Ive hints at big project

“Apple’s (AAPL) design chief Jonathan Ive says his current project will be his best yet,” Patrick Seitz reports for Investor’s Business Daily. “That’s quite a statement, given that Ive designed such iconic products as the iMac, iPod, iPhone and iPad.”

“In an interview with the U.K.’s Telegraph newspaper, Ive was asked which product he would like to be remembered for,” Seitz reports. “‘It’s a really tough one,’ he said. ‘A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about.'”

Seitz reports, “On Wednesday, Ive, Apple’s senior vice president of industrial design, received a British knighthood for his ‘services to design and enterprise.'”

Read more in the full article here.

Related articles:
Apple design chief Jonathan Ive knighted by Princess Anne – May 23, 2012
Sir Jony: Apple’s Jonathan Ive awarded knighthood – December 31, 2011
Gordon Brown blocked honorary knighthood for Steve Jobs after Jobs declined to speak at Labour Party conference – March 1, 2011
Apple design chief Jonathan Ive collects CBE from Queen Elizabeth – November 17, 2006
Apple’s Jonathan Ive named Commander of the Most Excellent Order of the British Empire – December 31, 2005


  1. Well, I suppose you can interpret what he said as a hint at some new “major project” but I suspect he would have said the same thing before the release of the iPad, the iPhone and so on. In other words, “if he was to be remembered for just one of his Apple designs” it would the latest, because they are always trying to improve.

  2. No it’s Apple branded BEER.

    something which Steve was too keen on for the last 15 years.

    From the deleted chapter in Isaacson’s Biography:

    Forstall : “THINK about IT! Apple branded BEER”

    Ive: “Way cool man. We could make stout as well! I’ll design radical new bottles… ”

    Cook: “Imagine if we could get our supply chain chops into making BEER! Man, turn Foxconn … well a part of it anyway.. into a brewery… !”

    Jobs: “ARRRRRGH…. get we get back to iPhone please… “.

    Schiller: ” well… you know steve, that Beer things sounds pretty good … “.

    1. The beer thing would be their answer to creating jobs here in
      the USA, they wouldn’t ship Chinese brewed beer across the Pacific.
      More likely Apple to open a vineyard, sell wine made from…
      you got it… mackintosh apples.
      har har har har (hic) har har har

  3. No, It is time. Time to merge the phone with the tablet. How?
    With a flexible screen that folds in half like a cigarette case,
    and a 4″ or whatever on the outside for use with the phone. So now we will have: An i-pod, a phone, and an i-Pad. Get it yet? A music player, a phone, and a 7″ to 10″ touch screen computer. yes it is one thing! Steven P.

  4. Wonder if during that Knighting ceremony and the brief conversation she had with Ive, if Princess Anne asked for any product release news tidbits. Sir Jonathan of course said, ‘I’m not allowed Princess Anne’ to which she replied, ‘I have a sword mind you, I can easily go from Princess Anne to Queen of Hearts and start shouting, “Off with their head!”‘

    1. I wonder if he felt gypped it was Princess Anne and not her
      nibs the Queen.
      He walks in expecting Elizabeth II. But there’s her daughter, her highness Princess Anne, the inestimable royal presence.
      “Bloody hell, what’s all this then..” as he tries to smile…

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