Apple TV: exec says it’s coming ‘soon’

“Take a look at these Strategy Analytics survey results, which claim nearly half of iPhone users would likely buy an Apple [AAPL] television soon after the product’s launch,” Jonny Evans writes for Computerworld. “The analysts claim: “Nearly half of existing iPhone users would be very or somewhat likely to buy an Apple iTV soon after its launch.” The survey sample included 6,000 consumers across the US, France, Germany, Italy and the UK.”

“Claims Apple intends introducing such a product have been in circulation for years,” Evans writes. “Apple board member, Millard Drexler this week fueled the fire when he said that, while the living room has been a hobby with the Apple TV, ‘the living room they’re dealing with at some point in the near future.’ Does this mean speculation of a 2012 launch for the device is back in the frame? …What we do know is that in classic Apple rumor-fanning style, a board member this week promised some activity in this sector, ‘soon.'”

Read more in the full article here.

Related articles:
Strategy Analytics: Nearly half of iPhone users likely to buy Apple ‘iTV’ in year one – May 15, 2012
Why Apple’s television will sell even faster than the iPad – April 26, 2012
Sharp announces production of world’s first IGZO LCD Panels – April 13, 2012
Apple ‘iTV’ beckons as jackpot in Hon Hai’s Sharp gamble – March 28, 2012
Foxconn-Sharp partnership likely targeting Apple orders – March 28, 2012
Taiwan Apple supplier Hon Hai becomes Sharp’s largest shareholder with 10% stake – March 28, 2012
Apple to unveil smaller 7.85-inch iPad this year, says anonymous Samsung official – March 13, 2012
Wow, Sharp sure is ramping up IGZO display production for some reason – March 2, 2012


  1. Still dubious about this. Apple have the hardware and software expertise to pull this off.
    Apple would certainly some units but the volume would be questionable. If all they had to do was to add in an AppleTV then that would be okay. But you have to deal with the cable or satellite box. That will be tricky unless the TV can communicate back to the cable to change channels etc.
    The prices quoted were ridiculously low. Most large screen TV cost between 1500-3000 depending on screen size.

    1. Yeah but, I remain unaware of a solution to the uploading problem from which satellite TV suffers. A phone line connection to the server has never cut it.

      Then again, the cable TV services have inexplicably been able to throttle their TV upload speeds to be just as poor as a POTS line. How do they do it? 😛

  2. If they can just crack the piece where I simply purchase the channels I want

    *NOT* the pre-packaged junk satellite companies provide….

    If I just want certain news channels, then add in ESPN, then that’s all I want – then allow me to purchase a la carte….

    simple to say, hard to do….

    1. Right on, man. I’d love to go a la carte just to get rid of those wienie-waver shows that are offered on Home and Garden TV – you know, where these metrosexual real estate agents gasp and swoon with their potential buyers at every little boring detail in each of the three rooms in those swishy houses. “ooh! How Awesome!” “Oh dearie, it’s just the color I’ve always wanted in kitchen cabinets!” It drive me nuts when my otherwise great wife of many years turns those shows on. I have to retreat to the corner bar for a couple of hours.

        1. Did you somehow miss where I stated that my wife turns these shows on? Where I have to retreat when she does? You don’t have to know the plot line of a car chase to know it when you hear it.

          And yes, it’s drivel. Weenie-waver drivel.

  3. I bet there will be restrictions though. I use air parrot to airplay amazon instant video and DVDs to my apple tv. However, DVD player won’t do it because it sees the apply tv as a non-trusted monitor so I have to use vlc.

  4. I would love an IPTV freed of the bullshit of the Cable Cartel. The problem is that the Cable Cartel is also the largest wired ISP in the US and will see us all in hell first.

    Do this math (rounded):
    This week’s HD episode of MadMen (47:45 720P) via iTunes (h.264) comes in at 765.4 MB which puts an hour of 720P at just under 1GB. Given the average US household watches almost 7 hours of TV daily, that roughly translates into 7GB of data per household before any other internet usage is added and does not allow for multiple TVs watching different programming.

    So a 31 day month with 1 TV consuming the average amount of programming would consume 217 GB of data before any phone, streaming audio, cloud computing or web browsing was added.

    It is widely reported that Comcast caps data at 250 GB/month for residential users and Time-Warner is far below that (+/- 50GB). Most wireless internet is capped at 5GB/month.

    IPTV broadly implemented will simply blow up the capacity of even wired ISPs in the US without some serious HW/SW change by the Cable companies. It’s also obvious that a multi TV, multi computer home would far exceed even the most generous data caps currently seen in the US.

    Current US cable is compressing the shit out of the video to squeeze the current BS they sell don the pipes they have. Compare an over the air signal with what the cable company feeds through the set top box- it’s stunning how bad it is. Having invested billions in this crap, do you think they are gong to let Apple walk in and make an end run around their carefully designed prison?

    1. Yet another argument for a national infrastructure project resulting in fiber to the house and ubiquitous WiFi. Years of jobs, a more competitive economy and public ownership, since there isn’t any competition in the ISP business anyway.

      1. Trouble with fiber is how to power it. The wires from the phone company are 48vdc powered from the central office. Same with cable, I believe. Those pipes are metal and conductive. Fiber optic is glass and no so conductive. You gotta power the conversion from fiber to electrical (computer, phone, TV controller) somehow so it means forcing the customer to plug a power cable into a power outlet. Bad news when a t-storm cuts the local power (telcos have backup diesel generators).

        I would dearly love to get FTTH. I’ve worked with it in the past and it’s totally awesome speed-wise.

        1. ?

          The telephone still works. DSL does not (no power for the modem); no power, no cable modems. The problem with FTTH is no different, you still have an interface (modem) between the system and your home equipment. It will be plugged into a power outlet.

          1. I used to have a modem that was powered off the telephone line voltage.

            Also, many FTTH systems are FTTC (curb) where the fiber is connected to the drop wire that goes from the sidewalk box into the building. You need power at the sidewalk to do this.

    2. Wonder if it’s just coincidence that Comcast has announced the changing of this caps to a higher tiered system this week?

      In any case, what I think will happen is that Apple will hammer out a deal with ISPs to exclude IP traffic to Apple TV from their limits.

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