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Verizon to kill ‘grandfathered’ unlimited data plans, push subscribers to data share

“Verizon Wireless plans to eliminate the $30 per month unlimited data plan that it still provides to 3G customers who were ‘grandfathered’ into the plan because they were data customers prior to the company’s switch to tiered data pricing last July,” Sue Marek reports for FierceWireless.

“Speaking at the 40th J.P. Morgan Technology, Media and Telecom conference, Verizon Communications CFO Fran Shammo said that as these 3G unlimited data plan customers migrate to 4G LTE, they will have to purchase the company’s data-share plan (which Verizon plans to launch in mid-summer) and move off the $30 per month unlimited data plan,” Marek reports. “‘Everyone will be on data share,’ Shammo said.”

Marek reports, “Verizon’s data share plan is scheduled to launch in mid-summer but no pricing details have been announced… Shammo said that LTE will be the anchor for the new plan and that as customers upgrade from 3G to LTE, they will have to be on a data share plan, allowing the company to sunset its unlimited 3G data plan. ‘A lot of our 3G base is on unlimited,’ Shammo said. ‘When they migrate off 3G they will have to go to data share. That is beneficial to us.'””

Read more in the full article here.

MacDailyNews Take: Someday, you’ll regale your grandchildren with tales of unlimited data.

[Thanks to MacDailyNews Readers “Lynn Weiler” and “ErictheRed” for the heads up.]

Related articles:
AT&T Mobility CEO: Family data plan coming soon – May 8, 2012
Why AT&T hates your unlimited data plan and worries about Apple’s iMessage – May 4, 2012

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