Verizon to kill ‘grandfathered’ unlimited data plans, push subscribers to data share

“Verizon Wireless plans to eliminate the $30 per month unlimited data plan that it still provides to 3G customers who were ‘grandfathered’ into the plan because they were data customers prior to the company’s switch to tiered data pricing last July,” Sue Marek reports for FierceWireless.

“Speaking at the 40th J.P. Morgan Technology, Media and Telecom conference, Verizon Communications CFO Fran Shammo said that as these 3G unlimited data plan customers migrate to 4G LTE, they will have to purchase the company’s data-share plan (which Verizon plans to launch in mid-summer) and move off the $30 per month unlimited data plan,” Marek reports. “‘Everyone will be on data share,’ Shammo said.”

Marek reports, “Verizon’s data share plan is scheduled to launch in mid-summer but no pricing details have been announced… Shammo said that LTE will be the anchor for the new plan and that as customers upgrade from 3G to LTE, they will have to be on a data share plan, allowing the company to sunset its unlimited 3G data plan. ‘A lot of our 3G base is on unlimited,’ Shammo said. ‘When they migrate off 3G they will have to go to data share. That is beneficial to us.'””

Read more in the full article here.

MacDailyNews Take: Someday, you’ll regale your grandchildren with tales of unlimited data.

[Thanks to MacDailyNews Readers “Lynn Weiler” and “ErictheRed” for the heads up.]

Related articles:
AT&T Mobility CEO: Family data plan coming soon – May 8, 2012
Why AT&T hates your unlimited data plan and worries about Apple’s iMessage – May 4, 2012


    1. I was going to say – at least AT&T isn’t eliminating the grandfathered unlimited data plans. And Sprint still has them even for new customers, from what I understand.

      1. I think ATT will. As soon as the LTE enabled iPhone is released. They will say that the LTE plans are different, so our grandfathered “unlimited” plans (that they are already screwing us out of) don’t apply.

        1. Yeah, that sounds like it would be a great offering. On the other hand, I probably wouldn’t go for it, just because I do have the old unlimited plan, and I bet the family plans wouldn’t be unlimited.

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  1. “That is beneficial to us.”. Completely sums up the mobile provider’s crappy attitude. Not, it will benefit our customers or provide a better user experience.

    At least he has the balls to speak the truth. Customers be damned – we’re only concerned about “that (which) is beneficial to us”.

  2. Americans hate their cellphone provider almost as much as their cable TV operator and airline company. Apple needs to flush all three of these lying ass dog shit industries down the commode for all eternity. While you are at it Apple, take that Hussein fkup with you.

  3. I just want to be able to share my data plan with my wife. We share minutes — why can’t we share data? We have wireless in so many of the places we go, that we use very little cellular data. We could easily split the same plan and not go over. But no — Verizon makes us buy two.


  4. ATT may CLAIM to have grandfathered unlimited data plans but theres no such animal. Go over the bandwidth they want you to have and you get throttled back.

    That grandfathered thing is all a big lie!

    1. That may be the case, but at least they’re not axing the unlimited plans entirely. I have more hope that they would relax the throttling on an unlimited plan rather than bringing back an unlimited plan they had killed. Not much hope, mind you, but more. 😉

  5. I’ve been grandfathered with Verizon on the unlimited data plan for sometime now… This will be my last contract with them as I will be switching to Sprint rather than Verizon’s “migrate” to 4G LTE thoughts.

  6. I guess I won’t be switching to Verizon unless the price is right. I’m pretty sure AT&T will pull the same crap too when LTE iPhone comes. Thankfully, I pulled the trigger on the iPhone 4S. I have 18 months left on my unlimited contract.

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