“Google is likely to launch a version of its Chrome browser for Apple’s iOS line of devices in the coming months, according to analysts at Macquarie Capital,” Electronista reports.
“Macquarie sees the iOS Chrome launch as the opening salvo in a new round of Browser Wars, the likes of which the Internet hasn’t seen since the late 1990s,” Electronista reports. “Macquarie sees Chrome for iOS debuting sometime in the second quarter of 2012, with a significant marketing campaign in support of the mobile browser.”
Electronista reports, “The research firm views iOS Chrome as a key means for Google to reduce its traffic acquisition costs, the price Google pays to Apple to drive iOS users to search through Google.”
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