“Following a string of complaints across the globe (notably in Australia and the United Kingdom) regarding Apple’s branding of the 4G-LTE compatible iPads, Apple has tweaked the name of their cellular-connecting iPad in some regions,” Mark Gurman reports for 9to5Mac.
“The new name is simply ‘iPad WiFi + Cellular,’ and this is a shift from the former ‘iPad WiFi + 4G’ branding,” Gurman reports. “The source of the criticism of the 4G third-generation iPad models is the fact that the 4G LTE only functions in the U.S. and Canada, on a total of five carriers.”
Gurman reports, “Apple did not simply make this iPad name change in the affected Australia and UK regions, but they changed it in the UK, Australia, the U.S., Canada, UAE, Vietnam, Thailand, Singapore, New Zealand, Malaysia, Ireland, and Hong Kong.”
Read more in the full article here.
MacDailyNews Take: “4G” is a nonsense term. It has been bastardized by carrier marketeers to the point of having no useful definition. Regardless, this was certainly not a fight worth fighting, so Apple did the right thing by renaming the product even though they could have made quite the point had they renamed it something a bit more provocative, for example: “iPad Wi-Fi + Supercalifragilisticexpialidocious.”
Atoning for educability through delicate beauty, indeed.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]
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