Why happy Apple users will buy the iPhone 5

“You only need to look at the high satisfaction ratings among Apple customers to get a hint at the kind of customer happiness which drives those all-night queues and cheering crowds for each major product refresh,” Jonny Evans reports for Computerworld. “The Vocalabs survey found Apple to have the most well-regarded customer service in many industries. By which I mean — when people call Apple support, they tend to leave happy. The survey was conducted across 15 months in the form of over 7,000 interviews. Other firms looked at included HP, Dell, AT&T, Sprint, T-Mobile, Verizon, Bank of America, Chase, Citi and Wells Fargo.”

“The researchers found that: “Apple customers leave the support call experience very satisfied, far more so than most other of the companies surveyed,’ reports MacNN,” Evans reports. “In comparison, customers leaving a Dell support call were four times less likely to feel this way, while those quitting an HP helpline were an astonishing six times less likely to feel very satisfied.”

Evans writes, “These industry-defining levels of customer satisfaction are seen across the firm’s operations. Take a look at last December’s Changewave survey of iPhone 4S user satisfaction. iPhone 4S satisfaction ratings were found to be even higher than those found in a July 2010 survey of iPhone 4 new owners. This translates into an incredibly loyal global following of iPhone users. A growing and consolidated market of users who are inevitably prepared to invest in a new Mac, a new iPad or the next iPhone.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. I as an Apple consumer for the last 13 years have always had a wonderful, positive experience with Apple Customer Support. They have been very kind to me replaced certain devices, graphic cards, etc. and never had a problem from them.Things were done immediately.I love my iPad 2, my husband’s new IPad, my MacBook Pro, iPhone 4s, and IMac. We will definitely be ordering new iPhones when the time comes. Thanks Apple. A very happy customer forever.

  2. Kinda makes you wonder why anyone would buy anything other than an iDevice from Apple, doesn’t it?

    I guess it’s Stockholm Syndrome striking again…

  3. My first and only call to Apple customer service left me astounded… mouth agape. They went beyond the call correcting a situation that was CLEARLY MY FAULT. I had misread a product description and thought I was going to get a wireless keyboard and mouse w/my refurb iMac. They said “We’ll send them to you, keep the old ones for backup”. I was hoping for a discount…wrong. FREE.

    I sent a long email to Apple describing the excellent service I received and thanking them. Unbelievable.

  4. Just be aware of the BIG difference in Apple product support and the support you get buying 3rd party stuff from the Apple on-line store. I am having a terrible experience trying to get help from XtremeMac Support for speakers I bought from the Apple Store.

  5. “Why happy Apple users will buy the iPhone 5”

    Because they’re happy. And it’s an iPhone 5.

    There, I saved you the trouble of reading a page of redundant analysis.


  6. I have utilized Apple’s support services several times over the last few years to help troubleshoot problems. They are ALWAYS helpful, knowledgeable and supportive. I have NEVER had a problem with their support, and always praise them for their assistance. I remember having trouble with a Belkin router and trying to access their help was like banging my head against a brick wall. That’s all it took, and now my router is an Apple Airport. Never again for Belkin or D-Link. I’ve been a happy Mac user since 1984 with serial number 000016 on my first Mac. Thank you Apple for everything.

  7. Been a loyal Mac/Apple user since the ’90’s. I get a new iPhone every year. Sell last years iPhone abroad every year for about the price of the new iPhone.

  8. Why the fuck would someone NOT buy the iPhone 5??? What are you going to buy, Samdung? As far as I’m concerned, if you have an iPhone (and I had all 5 them till now) it looks pretty darn hard to me to switch to anything else! iPhone rulez!

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