“Yesterday, Apple announced the sale of tickets for this year’s Worldwide Developers Conference (WWDC) at 5:30 AM PDT,” Ted Landau writes for The Mac Observer. “They were sold out less than two hours later, leaving most people on the west coast of the U.S. to discover that tickets were gone before they even woke up. In other words, many of the developers who live in Apple’s backyard of Silicon Valley or in the San Francisco area where the WWDC will be held, will be unable to attend.”
“This didn’t strike me as a fair or wise way to have handled the ticket sales. What exactly was Apple thinking?” Landau wonders. “Apple miscalculated. Last year, tickets for WWDC similarly went on sale about 5:30 AM PDT. They too sold out on the first day, but not until the evening, giving people on the West Coast a chance to grab a ticket.”
Landau writes, “Apple might well have anticipated that ticket sales would be even brisker this year. In response, they tightened the rules regarding reselling tickets… Apple likely assumed that these new limitations would dampen the initial rush of ticket purchases, softening the expected overall increase in demand. In the end, if all went about as planned, tickets would again sell out somewhere near the close of the day — not within the first few hours. All would be well. Unfortunately, demand was much higher than anticipated (a common phenomenon with almost anything associated with Apple these days). The result was that West Coast developers were shut out, something that Apple did not want or intend.”
Read more, including ideas for what Apple could do next year to avoid this same result, in the full article here.
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