Rocco Pendola writes for TheStreet, “I wrote something as a bit of an aside in a recent TheStreet article about Amazon.com and Pandora: ‘He’s seems like a nice guy so I hate to say it, but Apple’s downfall will come courtesy of Tim Cook. With Jobs gone, Cook has already made a mockery of his legacy. First, a dividend and a buyback. And now rumors of something Jobs detested — a mini iPad. Next, Cook will travel off to China and smile for the cameras like a politician. Wait. He already did that. In many ways, he is the anti-Steve Jobs. And, while it might look like that’s good for business, it’s not. It’s very bad for business.'”
“AAPL bulls have made a profound error: After rightly heaping praise on Steve Jobs for Apple’s enormous success, many of them now discount his contribution, claiming that mere mortals can run the show without missing a beat. That’s wishful thinking at best, a good way to crush your retirement fund at worst,” Pendola writes. “The likes of Steve Jobs are not a dime a dozen. All it takes is a mere skim of two excellent books: Adam Lashinsky’s Inside Apple and Walter Isaacson’s Steve Jobs biography to figure that out.”
Pendola writes, “As each piece of writing gets spray-painted on the wall, it becomes all the more clear that Tim Cook will run this company, maybe not into the ground, but into the sort of average status that will render Apple no longer distinct from pack… Jobs made the people around him better. He willed them to accomplish the impossible. This is not to say that Forstall, Ives [sic] and Cook, for that matter, are not talented men. Of course, they are. But, without Jobs, their impact cannot be quite the same. For this, Cook deserves a lion’s share of the blame.”
Read more in the full article here.
MacDailyNews Take: We shall see.
As we’ve written frequently:
AAPL is like a buoy. Quick, it’s back on the surface! You there, analyst, and you, too, swim down and tug on the chain! Drag it under.. lower, lower… good! Now, quick, everybody jump on, and we’ll take a ride back up to the top again!
Rinse, lather, repeat.
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