“Reality TV is a harsh business. One minute everyone is glued to Jersey Shore, the next you’re looking at a canceled series and a backlog of ‘GTL’ shirts cluttering up the company store,” Matthew Panzarino reports for The Next Web. “One of the perennial favorites of the genre is Extreme Home Makeover, an ABC property that has a team building a house for a needy couple in a week, people love the construction drama.”
“So it’s not all that surprising that competing network NBC Universal is firing up a new reality series called Home Transformers… NBC Universal has even set up a nice little website that it is using to stump for designers and builders to apply for the show this weekend,” Panzarino reports. “But wait, what is this clever hammer-and-blueprint logo that they have displayed on the page? That looks familiar.”
Panzarino reports, “That’s the logo for Xcode, Apple’s main suite of software for app developers, and it has been since it was introduced in 2008. But hey, it makes for a great graphic that represents construction, design and planning, so why not just steal it? … And see, NBC is one of the biggest supporters of SOPA (Stop Online Piracy Act). In fact, it was caught strong-arming its suppliers into supporting the act, which has since been stalled by massive online protests.”
Read more in the full article here.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]