“Struggling BlackBerry maker Research in Motion Ltd. said Thursday that it will cede most consumer markets after failing to compete with flashier touch-screen phones such as Apple’s iPhone and models that run Google’s Android software,” Rob Gillies reports for The Associated Press. “Instead, RIM said it will return to its roots and focus on business customers.”
“RIM has had limited success trying to enter consumer markets in recent years, and RIM CEO Thorsten Heins said a turnaround required ‘substantial change,'” Gillies reports. “‘We plan to refocus on the enterprise business and capitalize on our leading position in this segment,’ Heins said.”
Gillies reports, “RIM has sought to expand its appeal to consumers, but it has had trouble because the phones aren’t perceived to be as sexy as its chief competitors. RIM has been counting on improvements with its forthcoming BlackBerry 10 system, but that has faced multiple delays. BlackBerrys also lag iPhones or Android phones when it comes to running third-party applications. For that reason, BlackBerrys are even losing ground in the business world, as employees demand iPhones or Android devices over BlackBerrys.”
Read more in the full article here.
MacDailyNews Take: By the time they figured out what hit them, they were already dead.
[Thanks to MacDailyNews Reader “Nicholas C.,” “Trey W.,” and “Brawndo Drinker” for the heads up.]
Beleaguered RIM misses badly on revenue, EPS, unit shipments; Former half-CEO Balsillie resigns; CTO, COO also out – March 29, 2012
Beleaguered RIM looking for developer to ‘create exciting iOS enterprise apps’ for Apple iPhone, iPad – March 22, 2012
Beleaguered RIM BlackBerry loses top spot to Apple’s iPhone in Canada – March 22, 2012
Beleaguered RIM names new CEO; half-CEOs step down amid struggle to answer Apple – January 22, 2012