“Microsoft Corp., the world’s largest software maker, said its Windows Phone operating system will propel it past Apple Inc. (AAPL) in China’s smartphone market as its partners release devices costing as little as $158,” Bloomberg News reports.
“Passing Apple is an ‘interim goal’ as the company’s longer-term objective is to supplant Google Inc’s Android as the local market leader, Simon Leung, Microsoft’s chairman and chief executive officer for the Greater China region, told reporters in Beijing today. He didn’t give a time frame for reaching the targets,” Bloomberg News reports. “Microsoft’s manufacturing partners will ‘definitely’ offer devices in the price range of 1,000 yuan ($158), Leung said, without specifying which partners or devices would meet the target. Rather than make its own phones, Microsoft supplies software to handset manufacturers including Nokia Oyj, Samsung Electronics Co., HTC Corp. and ZTE Corp., Leung said.”
Bloomberg News reports, “A 16-gigabyte iPhone 4S costs 4,988 yuan at Apple’s online store in China.”
MacDailyNews Note: Currently, an 8GB iPhone 4 costs 3,988 yuan and an 8GB iPhone 3GS costs $2,888 yuan in Apple’s online store in China.
Read more in the full article here.
MacDailyNews Take: We shall see how well Microsoft meets its goals – and which company continues to lead the world by a large margin (pun intended) not only in innovation, but in revenue share as well.
Unit share leadership is one thing (any company that can afford it, can always just give products away in a quest for unit share). Revenue share leadership is quite another matter altogether.
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