Piper raises Apple price target to $718 on higher iPhone, iPad share

“Piper Jaffray’s Gene Munster this morning reiterated an Overweight rating on shares of Apple (AAPL) and raised his price target to $718 from a prior $670, to account for upwardly revised growth rates for the smartphone and tablet markets,” Tiernan Ray reports for Barron’s. “Munster now sees Apple shipping more units, but also maintaining higher share of those markets than he previously thought.”

Ray reports, “Munster now expects Apple to sell 189 million iPhone units in calendar year 2013, up from a prior 162 million estimate, representing 23% market share, year over year, up from a prior expectation for just 20%.”

“On the tablet side, Munster now sees Apple’s iPad losing only minor share in 2013, versus a former expectation for a 12% loss,” Ray reports. “Munster estimates Apple may sell 86.5 million iPads in calendar 2013, up from a prior 75.5 million estimate, and 44% higher than 2012′s number. That would give Apple 60% of the tablet market, versus his prior estimate for 52% share… By 2015, Apple may still have 60% of the market, with 176 million iPad units sold.”

Read more in the full article here.

MacDailyNews Take: This’ll be some shocking news to the blind dullards at IDC.

Related article:
IDC: Android tablets will overtake Apple’s iPad in worldwide market share by 2015 – March 14, 2012


  1. Apple is in the midst of totally dominating a good chunk of the tech industry – having blindsided the players and left them standing there with their jaws on the floor.

    The “Phoenix” aspect of this company is staggering, historic and legendary. And, yeah, I’m grinnin’ from ear to ear. What a great story.

  2. What share of the portable music player market do the various iPod models currently have? I’m guessing it’s much greater than 60%. For the life of me, I can’t figure out why these analysts don’t realize the iPad will most likely reach this percent market share eventually… As soon as the Fragdoid and Kincopy users realize that their ecosystem is a dead-end street!!

  3. Analysts only look at certain things and usually believe that a cheaper price is the determining factor of success in a product. They see the Android OS as “close enough” to iOS where consumers don’t really care if IOS is slightly better. That’s why so many analysts were excited about the Kindle Fire destroying iPad sales. That much cheaper price was going to attract consumers. The analysts hadn’t even used the Kindle Fire but they felt it would be worthwhile because it was so much cheaper for consumers to buy. I don’t think analysts ever take into account the importance of high-quality and good customer service. The whole attitude of all Apple products being commoditized by much cheaper products seems an extremely short-sighted view.

    I’ve often wondered if analysts really believe consumers are so ignorant that they don’t recognize quality products or are analysts just hoping that Apple fails because they don’t want to see Apple monopolize the industry. Apple builds really good products. Why would anyone want to see a nation of consumers purchasing inferior products? How is that a good thing? That I truly don’t understand.

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