Apple says Proview iPad trademark demands are misleading and unfair

“In its latest statement on a simmering dispute over the iPad brand name, Apple Inc. said Tuesday that Proview Electronics’ insistence that it still owns the mainland China iPad trademarks is misleading and unfair,” Elaine Kurtenbach reports for The Associated Press.

“Proview Electronics insisted on the terms of the 2009 purchase of the iPad brand name with the understanding that the mainland Chinese-registered trademarks were included in the worldwide rights to use the name, Apple spokeswoman Carolyn Wu said in reading the statement,” Kurtenbach reports. “‘Proview is misleading Chinese courts and customers with claims that the iPad trademarks cannot be transferred, or that mistakes were made in handling the transaction,’ the statement said. ‘We respect Chinese laws and regulations, and as a company that generates a lot of intellectual property we would never knowingly abuse someone else’s trademarks.'”

Kurtenbach reports, “Asked about Apple’s statement, Proview lawyer Xie Xianghui in turn accused Apple of seeking to ‘mislead the courts, the public and media. It is wrong for Apple to do this,’ Xie said.”

Read more in the full article here.

MacDailyNews Take: Poor, little, wildly-overmatched Xie; all he has is parroting.


  1. Having seen the contract, published at AllThingsD by John Packowski, it’s pretty clear that Apple’s interpretation is 100% correct and ProView is the most embarrassing bunch of liars around. There was no mistake. It was cut-and-dried. The owner of ProView is just blowing smoke up the skirts of his creditors, the banks, in much the same way the CEO of Kodak was blowing smoke up the skirts of their shareholders by stating they could get $1B from Apple and RIM over patents. He was wrong, because even if there was an infringement, any financial penalty would be based upon the numbers of cameras sold by Apple. The $1B was based upon a settlement with Samsung and LG which sold many more camera phones than Apple or RIM ever did.

    I think this is less about Apple, and more about ProView’s owner trying to stave off the banks.

  2. Braaaaaack…..polly wants lot of money from apple…. braaaaack!!!!….Braaaaaack…..polly wants lot of money from apple…. braaaaack!!!!….Braaaaaack…..polly wants lot of money from apple…. braaaaack!!!!…..
    Apple says, SHUT UP!!!!!!

  3. I’m amazed that the creditors haven’t gotten together and pulled the plug on this fiasco. Every word coming out of the mouth of Proview’s counsel is another pile of cash that they’ll never see. I can only imagine that the lawyers are working for a piece of the potential settlement, which will be pretty easily worked out – it’ll be a percentage of $0.

    1. I believe the creditors are behind it. ProView is broke, so the Chinese banks that have loans to them want every opportunity to recoup some of their losses that they can.

  4. Why isn’t Proview dead yet?

    The bare facts of the matter, yet again:
    Last June Apple won against Proview in the court jurisdiction specified in the trademark sale contract, Hong Kong. That court found the contract to be VALID. The contract specifically lists ‘CHINA’ as one of the countries for which Apple now owns the iPad trademark. The court ALSO found Proview to be in breach of that contract. Everything we have seen since June is merely Proview continuing to breach that contract, and nothing more.

    The end.

    Now go crawl away and die, Proview scammer scum. 😛

    You want to do business in China, criminal nation? This is the bullshite you can to expect. What a hellhole.

  5. Okay, if the worldwide rights they bought didn’t include mainland China, and those rights cost $55,000, adding one more country… let’s be generous and say that’s worth another $1000. Apple, give ’em the thousand dollars. Proview, go bankrupt. There, case settled.

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