“Henry Ford changed the operating model of enterprises everywhere with his vertically integrated factories. Steve Jobs, through Apple, has done the same with the elastic enterprise,” Haydn Shaughnessy and Nick Vitalari write for Forbes. “A very small number of corporate leaders over the course of history have become associated, like Ford, with a particular type of enterprise operating system. He provided an example for other leaders to follow and transformed the business landscape for ever.”
“Today’s leaders need to know how Steve Jobs and Apple have liberated business in the 21st century,” Shaughnessy and Vitalari write. “We argue in our new book The Elastic Enterprise: The New Manifesto for Business Revolution that Steve Jobs’ legacy lies not only in the brilliant designs of Apple (AAPL) products nor his mastery of a new form of adjacency strategy as Apple move effortlessly into new industries. It lies in the operating system that other companies are now copying.”
Shaughnessy and Vitalari write, “We call that operating system elastic to signal the way that it breaks with the scale economics of the 20th and early 21st centuries.”
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