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Did Apple wait too long to fix Final Cut Pro X?

“This week, FCP X took another step towards becoming a credible replacement for the previous version. The 10.0.3 update, available free to existing users, includes two of the mission critical features promised last year. With multicam editing and broadcast video monitoring, post-production specialists may begin to feel more comfortable about upgrading. There are also significant improvements to the Chroma Key feature, and other essential enhancements,” Gene Steinberg writes for TechNightOwl. “There also appears to be an increase in third-party support. For example, FCP 7’s XML 1.1 enhancement brings with it more tools for video editors. The 7xX app, a $9.99 download from Intelligent Assistance, exploits XML to import FCP 7 projects into FCP X. That appears to remove at least one key objection from the existing user base.”

“The low price of FCP X and its add-ons make it possible for more and more students and others entering the industry to acquire professional tools to help perfect their skills. In the end, Apple might actually build a much larger user base, and those users will, of course, continue to buy the most powerful Macs to handle video editing chores,” Steinberg writes. “There’s even third-party support for Thunderbird peripherals, meaning that you won’t need to drag a Mac Pro with you on a remote shoot. A MacBook Pro may be just fine.”

Steinberg writes, “All in all, despite taking a short-term hit, maybe Apple’s long-term plans will be vindicated. But it would have helped if they had done the right thing on the very first day, making sure that loyal customers knew what was happening and what to expect before they were struck with an unpleasant surprise.”

Read more in the full article here.

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Apple significantly updates Final Cut Pro X – January 31, 2012
Film editor: Apple’s Final Cut Pro X is flexible, powerful, incredibly innovative software – September 12, 2011
Gartenberg on Final Cut Pro X: Why Apple dares to change your apps – July 17, 2011
IT Enquirer reviews Apple’s Final Cut Pro X: Very much a professional’s tool – July 8, 2011
Apple to allow additional Final Cut Pro 7 enterprise licenses; FCP X improvements coming soon – July 7, 2011
Former Avid employee on Final Cut Pro X: Only Apple seems capable of pushing boundaries – July 5, 2011
Why Apple built Final Cut Pro X – July 1, 2011
PC Magazine: Apple’s Final Cut Pro X makes serious leaps and bounds past its predecessor – June 30, 2011
Shake product designer explains Apple and Final Cut Pro X – June 29, 2011
Apple answers Final Cut Pro X questions; promises multicam editing and more – June 29, 2011
Change.org petition demands that Apple not change Final Cut Pro – June 27, 2011
Final Cut Pro X ‘backlash’ coming from competitors scared to death over Apple’s $299 price tag? – June 24, 2011
Conan blasts Apple’s new Final Cut Pro X (with video) – June 24, 2011
Answers to the unanswered questions about Apple’s new Final Cut Pro X – June 23, 2011
‘Professional’ video editors freak out over Final Cut Pro X – June 23, 2011
Apple revolutionizes video editing with Final Cut Pro X – June 21, 2011

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