“The new chief executive at Research In Motion Ltd. touted his plan to largely keep the company on the same course, in a presentation early Monday, while analysts had mixed reactions to the surprise leadership shuffle at the troubled smartphone maker,” Dan Gallagher reports for MarketWatch.
“Late Sunday, RIM announced that its co-CEOS — Mike Lazaridis and Jim Balsillie — were stepping down from their management roles at the company,” Gallagher reports. “Chief Operating Officer Thorsten Heins, a former Siemens executive who joined RIM in 2007, will take the CEO reins.”
“In a conference call on Monday morning, Heins pledged that the company will improve on its product execution as well as its marketing in North America, where the company’s BlackBerry smartphone family has come under brutal competition from the iPhone from Apple,” Gallagher reports. “‘We need to be more consumer driven, as that’s where the growth is coming from,’ Heins said on the call. He added that the company is still seeking a new chief marketing officer.”
Read more in the full article here.
MacDailyNews Take: Keep the company on the same course: Straight into the iceberg.
This is the very definition of rearranging the deck chairs on the Titanic. It is simply a dog and pony show designed to buy time until DCW can find a buyer for the whole mess or until they figure out how to chop it into pieces and sell them off.