“Nearly every business pro with an iPad is using it primarily to get work done, IDG determined in a study on Monday. About 91 percent worldwide who have iPads use it for work first, leaving just the small remainder to personal-first use. About a quarter of those tablets had been supplied by work, showing that companies were increasingly handing out Apple’s tablet as a corporate tool,” Electronista reports.
“In a likely concern to Microsoft, many of those that did have the iPad were downplaying their notebooks. About 72 percent with iPads were using their notebooks less; 66 percent said it had at least partly replaced the computer,” Electronista reports. “Worldwide, 16 percent had replaced their notebooks entirely, with that tally climbing to a high 23 percent in Europe.”
“Both Google and Microsoft were unlikely to dislodge Apple’s position. In everywhere but Australia and New Zealand, between 52 to 75 percent of companies or their professionals had bought an iPad because they explicitly liked the features,” Electronista reports. “A steep 83 percent were loyal to the iPad, IDG added. Most workers that had an iPad were consequently already out of consideration for Android or Windows tablets.”
Much more in the full article here.
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