Dell plots iPad killer for late-2012 launch

“Dell Inc intends to launch its first consumer tablet computer in late 2012, marking its entry into a hotly contested and increasingly crowded arena that has already claimed arch-foe Hewlett Packard,” Poornima Gupta reports for Reuters.

“The Texas company, which has slipped steadily in the global PC sales rankings, had dipped its toe in the waters with an enterprise-focused, ‘Streak’ tablet,” Gupta reports. “It now plans a bigger push into the consumer arena, chief commercial officer Steve Felice told Reuters at the Consumer Electronics Show in Las Vegas.”

MacDailyNews Take: Streak? Make that “Struck.”

Gupta reports, “While rivals from HP to Research in Motion introduced a spate of gadgets with much fanfare and went toe-to-toe with the still-dominant Apple Inc iPad, Dell kept a low profile with good reason, Felice said. ‘We have been taking our time. The general failure of everyone that’s tried to introduce a tablet outside of Apple’ suggested Dell made a prudent choice, Felice said in an interview. ‘You will see us enter this market in a bigger way toward the end of the year. So we are not really deemphasizing it, we are really being very careful how we enter it.'”

Read more in the full article here.

MacDailyNews Take: Every day, we thank Jobs that we don’t have a job like Steve Felice’s.

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