Dell plots iPad killer for late-2012 launch

“Dell Inc intends to launch its first consumer tablet computer in late 2012, marking its entry into a hotly contested and increasingly crowded arena that has already claimed arch-foe Hewlett Packard,” Poornima Gupta reports for Reuters.

“The Texas company, which has slipped steadily in the global PC sales rankings, had dipped its toe in the waters with an enterprise-focused, ‘Streak’ tablet,” Gupta reports. “It now plans a bigger push into the consumer arena, chief commercial officer Steve Felice told Reuters at the Consumer Electronics Show in Las Vegas.”

MacDailyNews Take: Streak? Make that “Struck.”

Gupta reports, “While rivals from HP to Research in Motion introduced a spate of gadgets with much fanfare and went toe-to-toe with the still-dominant Apple Inc iPad, Dell kept a low profile with good reason, Felice said. ‘We have been taking our time. The general failure of everyone that’s tried to introduce a tablet outside of Apple’ suggested Dell made a prudent choice, Felice said in an interview. ‘You will see us enter this market in a bigger way toward the end of the year. So we are not really deemphasizing it, we are really being very careful how we enter it.'”

Read more in the full article here.

MacDailyNews Take: Every day, we thank Jobs that we don’t have a job like Steve Felice’s.

Related articles:
More blood on Apple iPad’s touchscreen: Dell kills Streak 7, backs out of Android tablets in US – December 5, 2011
14 years later, Michael Dell tries to walk back Apple attack, but fails – October 20, 2011
Apple now worth fourteen times Dell’s market value – September 20, 2011
Apple now worth thirteen times Dell’s market value – August 26, 2011
Apple now worth twelve times Dell’s market value – January 27, 2011
Apple now worth eleven times Dell’s market value – September 23, 2010
Apple now worth ten times Dell’s market value – September 09, 2010
Apple now worth nine times Dell’s market value – June 01, 2010
Apple now worth eight times Dell’s market value – May 21, 2010
Apple now worth seven times Dell’s market value – January 26, 2010
Apple now worth sextuple Dell’s market value – October 20, 2009
Apple now worth quintuple Dell’s market value – February 12, 2009
Apple could buy Dell outright; Mac-maker has more cash on hand than Dell is worth – October 21, 2008
Apple now worth quadruple Dell’s market value – May 01, 2008
Apple now worth triple Dell’s market value – December 06, 2007
Apple now worth double Dell’s market value – July 27, 2007
Beleaguered Dell: Shut it down and give the money back to the shareholders – March 02, 2007
Biting words on Apple come back to haunt Dell – February 10, 2007
Steve Jobs emails Apple team: Michael Dell not the best prognosticator, Apple worth more than Dell – January 16, 2006
Apple now worth more than Dell – January 13, 2006

52 Comments

  1. Its shocking that people still call these watered down iPads an “iPad killer”. Instead of trying to kill the iPad, why not try to innovate and not worry as much about killing other products?

  2. Dell doesn’t appear to have the resources or imagination to make a credible tablet.

    Without the same kind of FLAN technologies that AAPL possesses, how is Dell going to assemble its ecosystem?

  3. Why is it there is never any talk of “windows killer” or “Office Killer” apps? Why is it every time that Apple has a dominant product, we are bombarded by Killer this and Killer that????

    Why does the press try to kill every good Apple product???

    1. I’ve never understood that attitude, either. Why would you want to kill good products and replace them with lesser ones. It seems they’re trying to say that Apple products are not good enough in some way and need to be killed by another product. You’re right, I’ve never heard of a Windows killer. Is that because the OS is so perfect that it doesn’t need to be replaced with anything else or have so many companies tried and failed? Why no Android killer since it has major smartphone market share and frankly the platform isn’t all that great? There does seem to be some bias against Apple as a company that truly makes fine products that consumers are very satisfied with. I think it’s going to be very difficult to unseat any popular Apple product considering all the cash, retail and component resources it has.

  4. Dell mouthpiece on what will differentiate their upcoming slabs from Apple iPad: “There’s lot of use in the commercial sector that requires security and more compatibility.”

    Windows 8 domains, anyone?

  5. “suggested Dell made a prudent choice, Felice said in an interview.”

    Eh. So now they are going to make an imprudent choice.

    Like Barney Fife, they should either remember to take the pistol out of their holster before they pull the trigger…or just learn to keep the bullet in their shirt pocket.

    1. “The general failure of everyone that’s tried to introduce a tablet outside of Apple’ suggested Dell made a prudent choice, Felice said in an interview. ‘You will see us enter this market in a bigger way toward the end of the year.”

      Pretty much my take on this. What? Interim prudence to resign in late 2012 so Dell can enter “tablet” (et, iPad) market?!?

  6. I am not really sure why all these people want to even enters market that is so dominated that it just seems silly to even waste their resources. Is it pride, ego ….not being able to make the rational decision to just concede that market space and try to invest my resources in an area I might actually have a chance of a return on my investment.

    I just don’t get it. If this was a fist fight and I saw every challenger come back bloodied and some almost dying I would really think hard about my chances of survival before jumping in the ring. But….there is merit to the saying…”pride goeth before the fall”. Pride and ego is accepted as a decision maker in sports…in business it should not be included in the decision equation when it is counter to such clear logic.

      1. In the verse, note that pride’s clause precedes fall’s clause, so pride goes before a fall, syntactically. We all know this aphorism has penetrated popular usage in compressed form. Semantically, the two clauses express the same idea, so the compressed form serves to fire the same neuronal patterns. It’s one of our most powerful memes, perhaps the most prevalent of any in literature. As well, Steve Jobs loved the Beatles, who employed the shortened phrase in “I’m a Loser”.

        But I just noticed your parenthetical alteration of Proverbs 16:18…naughty of you, bot. ; )

        1. Where’s Squiggles when we really need his/her BIBL charts and analysis of PRDE vs. FALL syntax in the old Burroughs BALGOL algorithms.

          Just remember that he who forgets to pull his ripcord will jump to a conclusion.

            1. @jane…Interesting. Were you at Stanford in the early 60s? Nah, didn’t think so. You’re too young so you must’ve learned about the B2000 from some Computer History course.

    1. Maybe these companies are just paying lip service and possibly realize there’s not much they can do against taking down Apple. It does appear as though they would be wasting resourches going against a 1,000 lb. gorilla. Apple has more short-term cash reserve than Dell has market cap. A company that can purchase $4 billion dollars worth of components in advance would be a rather formidible opponent to take on. Apple is designing its own processors and stuff and has a lock on the NAND market. How does a struggling smaller company go up against something like that.

      Originally all those companies claimed that the iPad was a pretty useless device but now they’ve changed their minds. They never really believed tablets were anything that consumers would want so obviously their vision was clouded from the very beginning. Now all these companies only want to use the free Android OS instead of developing something of their own. That shows quite a bit of laziness and lack of confidence on their part.

      As for Windows 8 tablets, I honestly can’t imagine average consumers trying or even wanting to run Microsoft Office on one. I think the average consumer is trying to escape that whole desktop Windows paradigm. A desktop Windows OS certainly seems like overkill for a thin tablet when there are Citrix clients to remotely run Windows on any tablet in a pinch. Windows must have a gazillion lines of code and would surely take up more hardware resources than a lighter OS. Why even bother?

      1. @ Apple Turnover wrote: “A company that can purchase $4 billion dollars worth of components in advance would be a rather formidible opponent to take on. Apple is designing its own processors and stuff and has a lock on the NAND market. How does a struggling smaller company go up against something like that.”

        In a nutshell, it’s because Dull has a very small R&D budget. Dull buys stuff off the shelf and pays off-shore assemblers peanuts to put them together. The only “R&D” Dull has ever done is to pay some toked-up hippie* to design the Dull logo that gets slapped on the plastic case alongside all the other crap badges.

        *I apologize to any toked-up hippie who takes offense to this comment!

  7. I agree that taking the time to put out a quality product is a better strategy than some of the steaming heaps that were foisted on the consumer by iPad competitors.

    However, Dell has never shown itself to be capable of making devices that are anything better than mediocre. I do not believe more time is going to help them much.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.