Apple’s Greg Joswiak spotted scouting competition at CES, along with 249 more Apple employees

“Apple famously avoids the biggest event on the tech industry calendar, and given the traffic on Paradise Road this morning you can’t exactly blame them,” Tom Krazit reports for paidContent. “But that doesn’t mean Apple isn’t scouting the competition in person at CES 2012.”

“While wandering around the Central Hall of the Las Vegas Convention Center Tuesday, I bumped into Greg Joswiak, head of iOS product marketing for Apple, just outside of Sony’s booth,” Krazit reports. “Joz, as he’s known within the Apple community, grinned sheepishly upon being recognized by a reporter and stopped to chat for a few minutes.”

Krazit reports, “Joswiak said he was interested in how other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company’s booth.”

Read more in the full article here.

Killian Bell reports for Cult of Mac, “Joswiak admitted he was there “scouting the competition,” but it seems he’s not the only one. According to one report, more than 250 Apple employees altogether are in attendance this year.”

“It’s not all that surprising that Apple would want to keep tabs on CES but I was a little surprised to see Joz, one of the higher-ranking executives in Apple’s hierarchy, walking the show floor like anybody else,” Bell reports. “His badge was strategically arranged as to cover over his name and company affiliation, however, a nod to Apple’s penchant for keeping a low profile.”

Read more in the full article here.


  1. Just because you don’t exhibit doesn’t mean you have no interest in attending.

    Obviously reporters reporting the obvious from the obvious desk in the obvious department.

    1. Every time I hear Joswiak’s name I can’t help but think of Jobs and Wozniak’s names combined. Like he is some freak experiment from early clone experiments in that garage before Jobs and Wozniak decided to instead play around with computers.

  2. It’s called keeping current on your industry. When the guy is reading PC World or perusing the tech blogs every morning no one is saying he’s “scouting the competition.”

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