Apple planning special media event in New York City this month, say sources

“According to sources close to the situation, Apple is planning an important — but not large-scale — event to be held in New York at the end of this month that will focus on a media-related announcement,” Kara Swisher reports for AllThingsD.

“Per the usual caveat, the tech giant is well known for moving around their public show-and-tells, so this could certainly change at any moment,” Swisher reports. “But, for sure, several sources underscored that the event is not related to an upcoming version of the iPad 3, the next iteration of the popular tablet device that many expect to be available in 2012.
Also unlikely, the rollout of Apple’s large-scale rethinking of the interactive television initiative that it has been working on.”

Swisher reports, “That leaves some kind of advertising or even publishing announcement, which might be the case, since Apple SVP of Internet Software and Services Eddy Cue is reportedly involved.”

Read more in the full article here.

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]


  1. I’m already seeing commercials about Xbox’s voice recognition… What’s lame is they actually preface everything with “Xbox”, i.e. “Xbox, show me movies” to get Netflix.

    I hope whatever Apple’s TV offering is, is far, far more than this, else the haters will simply say they “copied” Microsoft.

      1. The Xbox will only understand commands if you do a Balmer-like dance on-stage. You need to jump like a money, swirl your hands all around for the Xbox to understand your intentions.

  2. I hope the announcement is about Apple setting up its own independant broadcast live stream TV channels, news, sports, drama, documentary and NFL, avilable on iOS devices.

    This give a further reason for people to buy iOS devices and give iADD a boost and sets up the market for a real Apple TV.

  3. If there is a media event, my guesses would be, in declining order of likelihood: 1) something to do with merchandise availability on the iTunes Store possibly including, but not limited to a major magazine not currently available on Newsstand, a deal with a book publishing company not currently available on iTS or video availablity, 2)something about iAd, 3) an upgraded Mac Pro, 4) the elimination of the Mac Pro

    1. haha:

      “We’ve called you here to tell you we’ve cancelled the Mac Pro. Thanks for your attention to this matter. Good day.”

      “Just wanted to let you know our iAds will be over 300% cooler this year. See ya.”

      “We’re adding a magazine on iTunes. Just thought you’d like to know.”

      “We’ve called you here to inform you that a computer few are interested in has now been upgraded in ways few will care about. Please help us spread the word.”

      No, I’d guess it’s an update to iWork ( still shows Pages ’09, Numbers ’09, Keynote ’09), or yes, a major new direction with AppleTV.

  4. I don’t want to get my hopes up too much for an Apple television, but if they ARE developing one for market, I think at some point they would make mention early enough to persuade some to hold off on purchasing another brand, similar to how they did the original iPhone rollout.

    Case in point, I have a 4 year old Pioneer that is about to be handed down, but I would gladly do without a new TV if one is coming to market soon, since I have a 27″ iMac with EyeTV.

    Maybe this will be ‘one more thing’ they mention at this event?

  5. Dropping the Mac Pro is a plausible guess. Anyone notice that PC’s are disapearing everywhere but Wally World. Laptops, tablets and smartphones are taking over the function of PC’s for most of the world outside of the workplace. . High end work computers are in a niche that is irrelevant to 99% of us. I wanted one so bad but I couldn’t justify owning a computer that was worth more than my car.

  6. Hope it is good news.
    Glad Apple is giving us here in NY some attention! We’re the neglected coast—no Macworlds to call our own anymore. Would be nice to have Macworld ever other year on THIS coast. Even in Boston! Then some of us here don’t have to spend an arm and a leg for travel money, and average Mac users who’ve never experienced a Macworld would have a chance.

      1. You are, but I think they are far less likely to put it in the middle. Unless it’s Chicago but that’s not the center either. I figured NY and Boston have a chance because they did have events before. I’d be happy with something in the MIdwest, which is acceptable travel range for me. Beats 3,000 to SF.

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