“If Android has the numbers, why are more developers flocking to Apple?” Erick Schonfeld writes for SeekingAlpha. “The answer is simple. They make more money on Apple devices.
“Flurry, which has 135,000 apps across both Android and iOS using its analytics, just released some very interesting comparison numbers. It looked at a sample of in-app purchase data from apps with more than a million daily active users with versions on both Android and Apple,” Schonfeld reports. “Flurry found that the Android apps produced only 24 percent as much revenue as the same apps on iOS.”
Read more in the full article here.
Peter Farago reports for Flurry, “Developers consistently tell us that they make more money on iOS, about three to four times as much. To be sure, we pulled a sample of in-app purchase data from a set of top apps with versions on both iOS and Android, comprising of several million daily active users (DAUs). Running the numbers, we find that, on average, for every $1.00 generated on iOS, the same app will generate $0.24 on Android.”
Read more in the full article here.
MacDailyNews Take: When you have a choice of catering to customers with money and the will to spend it versus those on constant lookout for Buy One Get One (or More) Free deals, choose the former.
Cheapskates who settle for inferior, highly-derivative goods make awful customers.
Smart developers develop for iOS and port watered-down apps — due to extensive fragmentation, not all features can make the cut — to the lesser platforms, if they bother at all.
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[Thanks to MacDailyNews Readers “JES42” and “GetMeOnTop” for the heads up.]