The new Apple store at Grand Central is a sweet deal for MTA bus and subway riders

“Rodney Dangerfield has nothing on the MTA, which can’t get a bit of credit — or respect — even when it does something right,” Pete Donohue writes for The New York Daily News.

“Take Grand Central Terminal, the historic hub where Apple opened a new store on Friday. It’s the latest addition to the hub’s assortment of 100 restaurants and shops,” Donohue writes. “The Metropolitan Transportation Authority’s net income from rent and special events at Grand Central totalled $8.2 million in 2000. Last year, the net income hit $18.7 million.”

Donohue writes, “That’s a 128% increase and an additional $10.5 million a year the MTA can use for the subway, bus and commuter train network. It’s also a pretty good indication that the authority has done a good job marketing and managing the space. You wouldn’t know it, however, from a flurry of media reports suggesting the MTA is giving away the store on 42nd St.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. Don’t forget trains. Thousands of affluent workers live in the Hudson River Valley, from Yonkers to Tarrytown and beyond. When you ride that train into Grand Central, you see Macbook Airs and iPads everywhere.

  2. I am really tired of every no name politician trying to make a name for themselves investigating Apple….similar to the no name analyst trying to boost their worth spewing nonsense that unfortunately MDN disseminates for them… Thank god I have my iPhone, iPad and MAC to keep up with all this valuable information sent out in increasing frequency…. Sure would hate to miss something.

  3. I preface this by saying I’m a Mac lover, never owned a PC, first Mac was an SE, evangelize every chance I get and REALLY was looking forward to the Grand Central (GC) Store opening, was there for launch and I work yards from GC Station.

    I was in the new Apple Store with a friend yesterday. He hadn’t been before and his reaction was that it was “claustrophonic.” Interesting I thought for such an open space. But as I pondered his comment, I could see that while not necessarily claustrophobic, something was not right. It was lunch time (1pm) and not very busy, so it wasn’t that there were a lot of people to be “claustrophobic.” So what what was bothering him? How could such an open space engender a closed feeling? I think it was more a sense of lacking personality and the layout being wrong and the overall store just not feeling right, like every other Apple store does!

    This morning I stopped in around 10 AM to see how the store was doing in follow up to yesterday and to see if it was as busy as I thought it was going to be, being in such a great location and busy building: Grand Central! It wasn’t very busy, which concerned me since the 59th Street store always seems to be.

    Then I went to the accessories room to look for a gift for a friend that just got an iPad2 and I realized how limited the selection of things was and how small the accessories room was compared to all the space allocated to the iPads and iPhones and other stores I knew and loved. I actually don’t remember even seeing a Mac Pro anywhere. In my mind’s eye, all I can see are iPads and a few iPhones…  Hmmm.

    My sense is that the store is not laid out very well and that it doesn’t have the right mix of products on display. Example: there’s an “anti-room” that goes into the accessories room off to the left of the main floor, that really should have more accessories and not more iPads as they have tons of them on the main floor and the 3 “cave” spaces. Or at least that’s what I think are in the caves. Actually the center one I think is for iPhone set up, but where you would expect cash registers as it’s in the center of the overall space.

    Actually, I don’t recall there being any registers or lines of people like at other stores. It gives you the impression that nothing is being sold there… that it’s just a big open unconnected display center.

    Unlike other Apple stores, there’s no differentiation. No iPhone section, or obvious laptop section, kids section with lots of kids playing and mezmerized, you can’t see the Genius Bar or people waiting. Here the Bar is hidden off to the left through a narrow door. As said, no registers and no accessories unless you happen to find them off to the right up several flights of stairs after yet another iPad square boring room. No glass.

    The 59th Street store has WAY more accessories and it’s a smaller space. The iPhones and laptops seem overshadowed by iPads and while I first thought using iPads as electronic info plaques in place of the paper sales cards for the hardware info, the net result is that the whole store looks like one big iPad store and becomes a lack luster too much of the same boring user experience. And don’t forget I LOVE APPLE. AND I REALLY WANT THIS STORE TO DO WELL. But I sound like a hater! That’s not my intent. I’m trying to help.

    As stated, the Genius Bar is “buried” through a narrow door way over on the left corner that I think only says “EXIT” and is not at all evident the Bar is thataway when you walk up from the GC main floor. When you walk up the main stairs all you see are iPads. You can’t tell that some are iPads and some are electronic sales cards. So you see a sea of iPads and “feel” like there’s nothing else.

    Like I said earlier. You don’t even get the sense that things are being bought or sold there.

    So you don’t know where the Genius Bar or Accessories are. When you get to the Accessories there are way too few

    Unlike other Apple stores where products jump off the shelves at you, the GC store is very passive and you have to hunt for things and when you find them you’re not impressed.

    Badly laid out. No markings where things are until you get there. No cool architectural adornments to marvel at. There’s supposedly a “Family Room” but it doesn’t stand out from any other part of the store. I never found it and don’t know what it does any way.

    Overall… the GC store is a sea of the usual Apple display wood tables and lots of iPads. Unfortunately the electronic ones fool you to think they are demo iPads as stated.

    I don’t know why, but I don’t get a sense of Apple family among the staff either like I do at other Apple stores. Perhaps here I’m being too harsh. The store is only a couple days old and the staff couldn’t have a camaraderie yet. Many just met. But the square footage is possibly going against them getting to know and bond with each other I fear.

    The GC Store feels impersonal, uninspired undefined, disconnected, unApple. My concerned sense? If they don’t fix this, it could be the first Apple store to fail.

    As I said, I work across the street just yards away from Grand Central and as of now, I would travel up to the 59th Street Store instead! That’s scary.

    But this is my user experience and hopefully taken as serious yet constructive criticism. This store needs help. What I thought was a genius location may turn out to be a curse because of the Grand Central design limitations because it’s a historic building and as such not letting Apple be Apple. 

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