Disgruntled early adopters of Amazon’s tiny screen Kindle Fire have slew of complaints

“The Kindle Fire, Amazon’s heavily promoted tablet, is less than a blazing success with many of its early users,” David Streitfeld reports for The New York Times. “The most disgruntled are packing the device up and firing it back to the retailer.”

“A few of their many complaints: there is no external volume control. The off switch is easy to hit by accident. Web pages take a long time to load,” Streitfeld reports. “There is no privacy on the device; a spouse or child who picks it up will instantly know everything you have been doing. The touch screen is frequently hesitant and sometimes downright balky.”

“All the individual grievances — recorded on Amazon’s own Web site — received a measure of confirmation last week when Jakob Nielsen, a usability expert, denounced the Fire, saying it offered ‘a disappointingly poor’ experience. For users whose fingers are not as slender as toothpicks, he warned, the screen could be particularly frustrating to manipulate,” Streitfeld reports. “‘I feel the Fire is going to be a failure,’ Mr. Nielsen, of the Nielsen Norman Group, a Silicon Valley consulting firm, said in an interview. ‘I can’t recommend buying it.'”

Streitfeld reports, “The retailer says the Kindle Fire is the most successful product it has ever introduced, a measure of enthusiasm that reveals nothing; it has not specified how many Fires it has sold, nor how many Kindles it has ever sold… Despite Amazon’s silence on the matter, analysts have been estimating the company will sell from three to five million Fires this quarter. They are neither raising their estimates nor lowering them.”

Read more in the full article here.

MacDailyNews Take: Junk.

[Thanks to MacDailyNews Reader “Whit D.” for the heads up.]

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    1. That it is a hunk of junk has been clear since the get-go. So many bad reviews and so many disappointed owners.

      This article is quite significant, though. It is the New York Times, and it is on page 1 of the Business Section. Millions of people will read it. Not to mention, it was NOT written by David Pogue (oftentimes labelled as an Apple fan and a critic of anything non-Apple); this really, really scathing article comes from David Sstreitfeld (who writes about tech directly from San Francisco).

  1. Interesting to note the inverse relationship between pre-sales expectation vs. post-sales experience on a CHEES chart comparing the Fire to the iPad: high expectation for the Fire met with disappointing experience vs. low expectation for the iPad met with satisfying experience.

  2. Of course the Kindle Fire buyers are unhappy… Their friends have iPads… They thought ( and really hoped) they could get the same experience on the cheap… It just doesn’t work that way.. But they have no one to blame but themselves.

  3. Anyone who buys Apple stuff knows this adage already, but it seems like Amazon customers are finding out the hard way.

    Never buy the first generation of something new.

    1. As the other commenter said, this isn’t usually true with Apple, but it’s true with most other companies — Microsoft, Nintendo, and now Amazon come to mind.

      Face it: Amazon is letting people pay them $200 to beta test their product. I’ll bet you anything most of these problems are fixed or worked around in Fire 2.0. Meanwhile, sucks to be an early adopter.


  4. I think Amazon’s business model with Kindle Fire is just wrong. It won’t work. They are They are assuming the thrifty customers who are buying these strip down Table’s will buy so much stuff from Amazon to make up for the hardware loss! But, does it make sense? If these customers are buying crap to save money, why are thy going to amass Amazon products the will offset the cost of the Kindle Fire? What if these customers do not buy all these assumed products?
    1. The loss to the kindle fire will stick.
    2. Amazon’s earning will be negative
    3. Amazon’s PE will go to infinite and
    4. Its stock will crash.

    I think the Kindle Fire will bring Amazon’s demise. It is a bad business model built on lots of flawed assumptions.

  5. iPad user: I paid $600 for my iPad
    Kindle Fire user: Hahahaah I just paid $200 for mine sucker.
    iPad user: but I can do all sorts of things with thousands of apps at my disposal
    Kindle Fire user: Oh….
    iPad user: and the screen movement is seamless and the wifi wonderful
    Kindle Fire user: Oh….
    iPad user: And I particularly like the parental controls and the privacy options.
    Kindle Fire user: Oh….
    iPad user: Do you know any other vowels?????

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