“A new survey from market researcher Maritz Research indicates a preference for iPads even among people that own Android, BlackBerry and Microsoft Windows mobile phones,” Elizabeth Woyke reports for Forbes.
“The survey, which was conducted online in mid-to-late November, polled about 2,500 people across the country. Respondents were asked which of 14 tablets (from 11 different manufacturers) they would choose if they were to buy a tablet,” Woyke reports. “For the most part, they pointed to the iPad regardless of the smartphone operating system they currently used.”
Woyke reports, “More than half (53%) of survey respondents who identified themselves as BlackBerry users said they would like an iPad if they were to buy a tablet… Respondents who identified as Android phone users favored the iPad over the Kindle Fire and Galaxy Tab with 41% indicating preference for the iPad… Windows Mobile/Phone users exhibited comparable characteristics with 40% selecting preference for the iPad… There was one group that did show loyalty to its smartphone brand: iPhone owners, who overwhelmingly (77%) said they preferred the iPad over the Kindle Fire (8%) and Galaxy Tab (5%).”
Much more in the full article here.