A new ChangeWave Research survey of iPhone 4S owners shows customer satisfaction ratings for the latest Apple smartphone are higher than for its predecessor, the iPhone 4. ChangeWave Research is a division of The 451 Group.
The November 2-9 ChangeWave survey of 215 Apple iPhone 4S owners looked at their thoughts and opinions of the new device – including overall satisfaction with it, key likes and dislikes, dropped calls, and the impact of the iPhone 4S battery life issue.
Overall iPhone 4S customer satisfaction ratings show a high degree of approval – with 77% of owners saying they’re Very Satisfied and 19% Somewhat Satisfied with their new iPhone. Only 2% of owners say they are Unsatisfied with it.
These iPhone 4S satisfaction ratings are higher than those found in a July 2010 survey of iPhone 4 new owners, as this chart points out.
We also asked iPhone 4S owners about the specific features they like best about their new smart phone, and by a wide margin the Siri Digital Assistant (49%) ranks number one. General Ease of Use (39%) is the second most liked feature, followed by the 8 Megapixel Camera with LED Flash (33%).
When we looked at what new owners disliked most about their iPhone 4S, two things dwarfed all others – Battery Life and the Lack of 4G. A total of 38% of owners say the iPhone 4S’s Battery Life is Too Short, while 30% say they dislike the Lack of 4G Capability. Only one other dislike reached into the double digits – Screen Size (11%).
To gauge the actual impact of the battery life issue on new iPhone 4S owners, we asked them to tell us if they had experienced reduced battery life with their device.
Two-in-five owners said they had experienced reduced battery life with their iPhone 4S (40%). But when asked how much of a problem this issue was for them, only 8% of all owners said it was a Very Big Problem while 20% said it was Somewhat of a Problem.
We note that shortly after the survey was completed, Apple released a software update to their iOS 5 operating system which, among other things, was aimed at improving the iPhone 4S’ battery life.
Source: ChangeWave Research, a division of The 451 Group
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