New Apple 11.6-, 13.3-and 15-inch MacBook Air notebooks to take on ‘ultrabooks’ in Q112, say sources

“Apple reportedly is set to launch its new MacBook Air series notebooks with panel sizes of 11.6-inch, 13.3-inch and 15-inch in the first quarter of 2012 and will directly compete against ultrabooks from PC brand vendors, according to sources from the upstream supply chain,” Aaron Lee and Joseph Tsai report for DigiTimes.

“Commenting on Apple’s move, sources from retail channels pointed out that Apple will start dropping the price of its existing MacBook Airs before launching its series and the promotion could further boost Apple’s share in the global notebook market,” Lee and Tsai report. “For the year-end holidays, several channel retailers in the US and Europe have dropped their MacBook Air prices to attract consumers.”

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Lee and Tsai report, “Online shopping site MacMall saw 11.6-inch 64GB MacBook Air drop from US$999 to US$939.94, while Best Buy is offering the same model at an even lower price of US$849.99. Other models such as the 128GB version 11.6-inch MacBook Air and 128GB/256GB 13.3-inch models are being offered with a discount of US$79-101.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


  1. digitimes really pouring it on. New iPad, new iPhone new macs. They want all sales for apple to stop. Why buy when product refreshes are coming.

    Baloney. While samsung coming out with all new products and sales just going ballistic. Again, everything negative to stop the juggernaut seems to come from one place, digitimes. Amazing.

  2. once they achieve their goal, come third week of December, the headlines will be, all products from apple are delayed. Bad sales two Q’s in a row.

    Payola at it’s best.

  3. Last paragraph from this article…….

    However, ultrabooks with Windows and document processing software will still be more attractive for the enterprise market.

    WTF! Did it not occur to DigiTimes that you can install WINDOZE on a MacBook Air? You can have the best of one world, OSX and the worst of the other ….. And what’s up with this “document processing software” snippet?

    I was not aware that windows is the only OS that has the ability to run “DOCUMENT PROCESSING SOFTWARE”!!!! GMAFB!

  4. You can not beleave any rumor tha has a line in it stateing that Apple quell be lowering prices prior to launch of any product. This has been predickted often but has never happened.

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