“Apple reportedly is set to launch its new MacBook Air series notebooks with panel sizes of 11.6-inch, 13.3-inch and 15-inch in the first quarter of 2012 and will directly compete against ultrabooks from PC brand vendors, according to sources from the upstream supply chain,” Aaron Lee and Joseph Tsai report for DigiTimes.
“Commenting on Apple’s move, sources from retail channels pointed out that Apple will start dropping the price of its existing MacBook Airs before launching its series and the promotion could further boost Apple’s share in the global notebook market,” Lee and Tsai report. “For the year-end holidays, several channel retailers in the US and Europe have dropped their MacBook Air prices to attract consumers.”
Lee and Tsai report, “Online shopping site MacMall saw 11.6-inch 64GB MacBook Air drop from US$999 to US$939.94, while Best Buy is offering the same model at an even lower price of US$849.99. Other models such as the 128GB version 11.6-inch MacBook Air and 128GB/256GB 13.3-inch models are being offered with a discount of US$79-101.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]