“A new Samsung commercial, set in the neverending line for a new Apple [product], is good for a laugh, but based on the long history of jeers pointed in Steve Jobs’s direction, we’re not sure it’s the best marketing strategy,” Adam Clark Estes writes for The Atlantic Wire.
“There’s a long list of both companies and comedians who’ve taken the anti-Apple fanboy approach before, whether to peddle a competing product or make a point about our obsessively materialistic American culture,” Estes writes. “But don’t they get it? This was Steve Jobs’s plan all along.”
Estes writes, “Given Samsung’s recently heated legal battles over allegedly copying Apple’s designs, some might also think Samsung looks like a sore loser, kind of like the politician struggling to catch up to the frontrunner by slinging mud. Then, there’s also a point to be made about Samsung preaching to the converted… you can’t argue that even spoofs of Apple fanboy culture only serve to highlight Steve Jobs’s marketing genius.”
Read more in the full article here.
MacDailyNews Take: Proof positive that Siri-less Samsung is as crass as they are derivative.
What this ad screams to us is that Samsung is concerned with keeping the sheep they have in the pen. “Don’t wander!” That’s all this particular ad is about. Siri’s siren call has created some very restless sheep and that obviously has Samsung spooked.
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European Commission investigates Samsung over possible abuse of FRAND patents against Apple – November 3, 2011
Samsung 3Q profit plummets 23 percent – October 28, 2011