“New pricing and a title change on Amazon.com’s listing of the Apple TV hint that a new model could be just around the corner,” Josh Lowensohn reports for CNET.
“But as 9to5mac notes, the more interesting tidbit is that it’s now listed as the ‘(2010)’ version of the product,” Lowensohn reports. “By comparison, Amazon lists the most up-to-date version of other Apple products, such as the MacBook Air and MacBook Pro, as the ‘(NEWEST VERSION),’ suggesting that the 2010 label could be a precursor to it being outdated by something newer.”
Lowensohn reports, “The price drop is also notable, given that Amazon has never sold the Apple TV for less than $95 on its site, at least as an advertised price. The move follows an identical price drop from Best Buy this past weekend, also down to $89.99.”
Read more in the full article here.
MacDailyNews Take: Even if no new model is forthcoming, Apple will sell another million+ units this quarter, too. Someday, the world will be shocked to find out just how many Apple TV units have been sold. Apple continues building negotiating leverage under the “hobby” guise.
[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]