Facing overwhelming demand, Apple temporarily halts new iTunes Match sign-ups

Apple’s iTunes Match section of iTunes currently states:

New iTunes Match subscriptions are currently unavailable.

Due to overwhelming demand, iTunes Match is not accepting new subscriptions at this time. Please check back in an hour.

With iTunes Match, even songs you’ve imported from CDs can be stored in iCloud. And you can play them on any iPhone, iPad, iPod touch, Mac, or PC — whenever you want and wherever you are, without syncing. iTunes Match is just $24.99 a year.

Here’s how it works: iTunes determines which songs in your collection are available in the iTunes Store. Any music with a match is automatically added to iCloud for you to listen to anytime, on any device. Since there are more than 20 million songs in the iTunes Store, chances are, your music is already in iCloud. And for the few songs that aren’t, iTunes has to upload only what it can’t match. Which is much faster than starting from scratch. Once your music is in iCloud, you can stream and store it to any of your devices. Even better, all the music iTunes matches plays back from iCloud at 256-Kbps AAC DRM-free quality — even if your original copy was of lower quality.

MacDailyNews Take: We started up an account right around 11am PT/2pm ET and two hours later, here’s where it stands:

iTunes Match

Be prepared for some slow-goin’ while demand is so high.


    1. And then Apple introduces patented “subspace” connectivity, bypassing all WiFi and 4G services. Then the comparisons to the Star Trek communicator really begin.

    1. Only stock that has demand way above supply in eVERYTHING they do and you have BOZO’S (or should that be Bezos) like this shouting “sell”!

      Sell to who? YOU? Not likely!!!!

  1. Signed up a little after noon PST. Only 1600 or so songs in my library, but I’m all synced up. It seemed to upload a bunch of stuff that is in the store, even a few things I purchased in iTunes seemed to upload, so I’m a little confused, but it seems to be working.

  2. Just need some clarification:

    You can play it back on any device anytime but it plays from iCloud. Is it streaming? if it is streaming then you can’t play it back anytime.

    Or does it push the songs to all the devices even if there is not room enough to hold them all? Id so then is this “Match” service just a convenient copy service?

    What dont I get?

    1. Quite a lot, so it seems.

      1. You CAN play it anytime you want. What’s the problem? Connection? Of course you got have a connection!! WiFi or 3G will work.

      2. If you don’t want previous stuff to be overwritten on your device with the latest song you are trying to play then have a bigger memory in your device. Right now 64GB is available in the iPhone and iPad….not sure if the iPod goes to 64GB.

      1. ANYTIME? How about on an Airplane @ 34,000 ft somewhere over North America … OOPS! NOT then.

        How about while driving on I-275 south of I-94 on the western side of Metro Detroit with an AT&T 3G signal … OOPS! Not then either – as AT&T has little or no signal on I-275 south of I-94 in Metro Detroit.

        1. iFan, stop trolling.

          It’s called in-flight wifi. get with the times.


          If you have an iPhone, then you do get cellular service in most places. If you do not, then don’t pay for iTunes match. Furthermore, you can always manually sync your favorite songs so that you have them no matter where you are.

    2. @maclouie
      “Is it streaming?”
      No. If you select to play a song not on your device, it will start to download and immediately start to play, so it seems as if it is streaming. The iTunes Match website states “you can stream and store it on any of your devices” which is kind of confusing. If you play it, it plays and downloads at the same time. Or else you can just download the songs without playing them.

      “then is this “Match” service just a convenient copy service?”
      Think of it as an enhanced copy/storage service.

    1. >30,000 tracks and I’ve only gotten through half my 3,000+ CD album collection. I’ve done all the singles, compilations, etc.

      I’m concerned about my “British” though – I’ve a great deal of music that was UK-mastered and I really, really preferred the sound of those — the placement of the instruments in the mix, the sound of the vocals, etc. I wonder if the match is just going to be artiste & song and if I therefore stand to lose a great deal of the unique character of my collection. I wonder if there’ll be a way to exclude designated tracks from the match process.

      I guess I’ll wait ’til some of that is answered…

      1. VC – I think iTunes Match uses the existing tags to do its matching (am I wrong?). If that is the case, you could always alter the tags on the “British” tracks you want to preserve, and then they won’t get “Matched”, but instead uploaded from your computer.

        This is assuming the limit gets raised, of course, so we music hoarders can actually get in the program.

        1. @Galloway
          “I think iTunes Match uses the existing tags to do its matching (am I wrong?”

          iTunes Match does not use any tags to match. It “fingerprints” the songs alá Shazaam and Soundhound.

    2. @Truth
      ” I’m at 62268 songs and am not even done importing my records yet..”
      iTunes Match will match anything in your library that is in iTunes.
      The 25000 song limit applies to songs that are not available in iTunes. Songs that are not matched are uploaded as the 25000 limit. Most of your music will be in iTunes and those will not apply to the 25000 song limit.

  3. I’ve got lots of duplicated songs, lots that didn’t transfer, and lots of empty playlists. It’s only a total of a couple hundred songs, and it looks like about half didn’t sync.

  4. Probably a lot of the issues stem from faulty/incomplete metadata…you know, that stuff that we usually ignore unless we have a good helping of OSD in our personalities. (Time to go organize my sock drawer by Pantone number)

  5. Hmmm… I think this is no good for rural dwellers away from high-speed streaming then?

    Guess I’ll have to wait for a while. Pity – just a few miles from the UK’s Number One university city, but might as well be on a beach somewhere…

    No that’s a good idea actually! 😉

  6. 5384 items? Bunch of lightweights. I really don’t think I’ll bother with it, I’m just going to get a 3Tb external with remote app access, like the Seagate Go-Flex or Western Digital’s version, that way I’ve got my own cloud storage and no annual subscription.

    1. Or any drive and a Pogo Plug should work, right? I also saw someone suggest MyTunesRSS, which creates a web page with links to your tracks that you can stream from anywhere.

      There are options. Not as convenient, but options.

  7. @Rorschach,
    I am thinking the same as you are. I am planning on buying the Seagate Go-Flex and set up my own mini WiFi cloud storage. We don’t have ubiquitous WiFi hot spots in my parts of Western, MA. And I don’t pay for 3G/4G service.
    So, using iTunes Match and iTunes in the cloud doesn’t work well for me.
    Plus, I have a lot of music from sources I am positive iTunes won’t find match. I have music from electronic musical instrument manufacturers that I like to listen to that both iTunes and the new iTunes match won’t ever find.
    My way, I have constant access to all of my music, movies and photos on my Mac! The added benefit…no yearly fee!

    1. For all of you that are playing with the thought of making your own “iCloud” service… I have been using SubSonic for quite some time now. It offers on-the-fly transcoding of music to a WIDE variety of devices, such as any iOS-device, windows phone, browser and platform dependent clients for at least the Mac. It also supports streaming (and transcoding) video directly in a web browser. The server runs on almost any platform. Just wanted to let you know! 😉

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