With iPhone 4S now on 3 carriers, AT&T still dominant

“AT&T may no longer have iPhone exclusivity, but their 2007 deal with Apple continues to pay dividends. Based on apps running Localytics app analytics, 56% of Apple’s newly-launched iPhone 4S handsets are running on AT&T,” Daniel Ruby reports for Localytics. “Verizon, which has carried the iPhone since earlier this year, is in second place with 32% of the new handsets, while iPhone newcomer Sprint has picked up 12%.”

“Looking at iPhone 4 distribution as a comparison, Sprint seems to have eroded more of Verizon’s market share than AT&T’s – of the previous-generation handset, 60% are on AT&T versus 40% on Verizon,” Ruby reports.

“A likely driver for these differences is the fact that AT&T can mine its existing base of iPhone users. Because all Verizon iPhone users are in the first year of their wireless contract, the cost of upgrading will be high. However, many longer-term AT&T users, especially those holding iPhone 3GS and earlier devices, are off-contract or nearing the end of their contract,” Ruby reports. “AT&T has been aggressively leveraging the iPhone 4S to sign these customers to new two-year contracts, and the data in this study suggests that tactic may be working.”

Localytics U.S. iPhone carrier share, AT&T, Verizon, Sprint

Source: Localytics

22 Comments

  1. Until the AT&T users who bought an iPhone 4 reach the end of their contract and have a choice of multiple carriers, I don’t think we have an accurate picture of how it will shake out.

    AT&T might very well keep the lead, but the data is far from complete at this point.

  2. Can you imagine it? Being on a network so archaic that you can’t do something as basic as having simultaneous voice and data?

    It amazes me that Verizon’s 1980’s backbone has even a 10% share!

    1. You’d be surprised at how many people never use data when they’re on the phone. I’d be surprised if it was lower than 95% who used data and voice. Of the rest of the 5%, only 2% really care…

      Not defending Verizon, just stating that most don’t care. When they’re talking, they’re not surfing or reading email.

      1. bluetooth headset, using various apps to get other stuff done. or look something up. even searched email to forward something to the person I’m on the phone with.

        multitasking. try it sometime.

        1. A lot of people don’t realize this, but you CAN have simultaneous voice and data on a CDMA phone…when you’re in range of Wifi.

          I’ have a 4S on Verizon (and btw Big Red’s been just fine for me since the coverage and reliability is great). When calling people at home, I discovered that the phone would let me do any of this fabled multitasking of which you speak. The 3G and Wifi have two different addresses, and they both can be in play at the same time very nicely.

          However, its true that CDMA won’t let you do this if Wifi isn’t around.

  3. 2 reasons I see.

    1. AT&T keeps people like me from switching, cause i’d lose my grandfathered unlimited data plan.

    2. AT&T is setup to allow talking and data at the same time.
    once you learn how it works, it’s great to have. I use it all the time.

    Verizon/Sprint will have pockets of higher iPhone users than AT&T in certain areas. Everyone has their preference/need.

    1. +1 exactly.

      Another point, the speed. I have tested against many of my friends, exact same function, multiple locations and found my AT&T smokes their Verizon phones every time. Granted, they are quick to throw back in my face that whole dropped call thingy but for me, the benefits are worth it. I don’t like talking on the phone to my mother that long anyway.

      1. a Co-Worker who is a die hard crapdroid user, wanted to test his blazing fast Verizon against my then new iPhone 4.

        Speed test app with both phones sitting next to each other, the iPhone beat him. he shut up..
        I mentioned to him today I bought the 4S, he said when I get it he wants to play with Siri.

        Jealous much?

        I normally get better speed and coverage than Verizon for where I am, but 2 weeks ago I found a place where Verizon has coverage (barely) and AT&T was long gone.. about 70 miles from any civilization. we were fishing and my brother in laws phone rang as we were leaving the truck, dropped the call 10 seconds in but he did have “service”

        Honestly, I don’t even care about the carriers anymore. as long as we all have iPhones now thats all that matters.

        (Except my iPhone can do something your iPhone can’t 😉 )

      2. I carry one each, AT&T and Verizon iPhone 4Ss. I drive all over the county for my jobs, and both networks have their holes here and there. Between the two, I’m almost always covered. This affords me an excellent daily comparison of the advantages and disadvantages of the big two. When my AT&T phone has a decent signal, its data speeds are indeed MUCH faster than Verizon’s, BUT there are many many locations where AT&T’s 3G falls down and refuses to move a byte, where Verizon’s dependable but pokey sub-1Mbps speeds are welcome. Verizon seems to have data, however slow, almost everywhere. AT&T has great data, when it has it at all. That’s been my experience. These things definitely vary regionally. I run all over Los Angeles, San Diego and everywhere in between. Somewhere else might tell an entirely different story. Voice reliability has paralleled data, with a nod to Verizon on being able to actually get a successful call through in a marginal area. I’d hate to give up either phone. Streaming video or downloading large attachments on Verizon is often a painful experience…

  4. I’m staying with ATT because whenever I call them, I get a human on the line in short order. I’m also staying b/c I couldn’t live without the ultimate in multitasking: Talking and using the web, text, and apps that use data simultaneously. I couldn’t live without that.

  5. I too stayed with ATT when I got my iPhone 4S because where I live, they have by far the fastest 3G data service of the three (plus I’m grandfathered in for unlimited data), and I’ve never had issues with calls going thru either going all the way back to the original iPhone. YMMV of course.

  6. I switched from ATT and moved to Verizon. I live in LA and am amazed at the difference. I was dropping 10 calls a day. My friends joked that ATT decided when it was time to hang up. Now I’m dropping maybe a call a WEEK! As far as Data speed although there is a number difference, in actual usage I don’t notice a difference… and wait until Verizon has LTE on the iPhone 5.

  7. Oh… and one more thing about Verizon. I’m getting on a plane to London in a couple of hours and all I have to do is buy a cheap local sim card and swap it into my phone to get really low local rates. Goodbye to paying ATT’s ridiculous overseas data and calling rates. Thanks Verizon!!!!

  8. my take is that verizon is playing Dow the number OCI hone sales. They are worried that all their 4g investment is not showing a very good ROI. They are pissed apple has not produced a 4g phone.

    I bet they will not share sales numbers of the iPhone 4s and instead make the analysts pullout of their asses numbers that will show the java phones as being popular.

    1. There’s no doubt that Apple will produce a 4G phone…when they can figure out how to build one that won’t suck out the battery power like its using a soda straw.

      I haven’t heard: how are all these vaunted 4G phones doing with that currently?

  9. Now that I have an iPhone 4s on Verizon as well as my iPhone 4 on AT&T, I’ll take AT&T any day. I can’t even answer someone’s question on the phone when they ask if I’ve received their email, because Verizon’s antiquated network won’t let me check email while on the phone. I can’t get my daughter’s text on the way home, because I’ve been on the phone with my Mom. Being on Verizon sort of defeats the purpose of having an iPhone. Not to mention that my calls on Verizon sound more garbled.

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