“Siri is the most innovative feature of the new iPhone 4S from Apple. Siri is a voice controlled virtual personal assistant that relies on artificial intelligence,” Nigam Arora reports for Forbes. “Apple has done an excellent job at integrating Siri with other apps on the phone.”
“When I asked Siri to find the best Indian restaurant nearby it came up with the right answer. It did not answer with the nearest restaurant, but found the highest rated restaurant nearby,” Arora reports. “Before Siri, I would have conducted a Google (GOOG) search for an Indian restaurant.”
Arora reports, “We did a small study at The Arora Report to validate the hypothesis that users of Apple Siri are reducing Google searches. The study involved 17 users of Apple Siri who upgraded from Apple iPhone 3GS, 20 users who upgraded from Android phones and three users who upgraded from Apple iPhone 4. All 40 users of Siri report that they see no need to go to Google if Siri can answer their question. 27 users of Siri have not done a single Google search since they got iPhone 4S. 13 users have averaged two Google searches since they got iPhone 4S. These users would have previously done more than 10 Google searches in the same time period. This is a small sample and the study is not scientific, but the study provides evidence that Apple Siri users are changing habits.”
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