Apple’s best days lie ahead

“Have investors, analysts, and pundits lost their minds? Reading some recent Apple analysis you could make that case,” Ed Oswald writes for BetaNews. “The company is still wildly successful financially, yet perusing the news sites and the blogs will make you think the company is in some danger of failure. That couldn’t be further from the truth.”

“Apple is on a path for sustained success, and there is building evidence of that through its financials and the market overall,” Oswald writes. “Failing to look at the big picture is a mistake… We really haven’t seen anything yet. Evidence of this comes from a recent study by Harris Interactive. The firm polled young consumers aged eight to 24. They found that Apple had strong brand equity in this key group — in fact, it is the top brand in computers, phones and tablets among those 13 to 24.”

Oswald writes, “The fact that Apple is curating such loyalty across the board among the youngest of consumers is very significant. These kids are growing up Apple, and when they get to the age where they’re making purchasing decisions independently the company will benefit. This is something Apple has never enjoyed during its three decades of existence.”

Read more in the full article here.

46 Comments

  1. Apple in its 30 years existence, may not have enjoyed the younger crowd, when getting older, making independent purchases, but will now benefit. With that said, they had me from the start of my first computer and subsequent computers, laptop and tablet for the last 16!

    And I look forward to my future Apple purchases.

    1. Amen to that. I’ve been Apple Mac since 1992, more than 19 years, and nothing’s gonna stop us now. I’ll be using Apple products until I hit the old dirt nap, hopefully for a very
      long time. I am excited by the Tim Cook regime and the continuation of Apple excellence.

      1. I was a somewhat entrenched Windows sufferer for a number of years since college and am a recent convert, since 2010 to be exact. I thought I had no use for the Mac as everyone around me in the office is a Windows devotee. But something changed inside me when I bought the iPhone 4. It was as if a light bulb had switched on in my head. I thought the iPhone 4 was revolutionary when Steve unveiled it on stage at 

        I was a somewhat entrenched Windows sufferer for a number of years since college and am a recent convert, since 2010 to be exact. I thought I had no use for the Mac as everyone around me in the office is a Windows devotee. 

        But something changed inside me when I bought the iPhone 4. It was as if a light bulb had switched on in my head. I thought the iPhone 4 was revolutionary when Steve unveiled it on stage at WWDC 2010. From there I became fascinated with the iPad and purchased one after playing around with it in the Apple store. 

        When Apple released the Sandy Bridge MBP, I knew I had to jump in head first into the Apple universe as all the components worked seamlessly in support of each other. 

        The iPhone I thought was an elegant piece of engineering that had software that just worked enabling you to be productive. Android by comparison seemed like a geek’s beta project that was terribly unpolished when stood next to iOS. After using the Mac for half a year I can’t imagine going back to Windows which seems clunky and badly designed by comparison. 

  2. My SE cost me $2772
    I think I paid over $1900 for an Si…
    Yeah I’m one of those who have never bought a windows PC. Sure I’ve used them at work etc. so I know the dark side a bit.

  3. My first Mac was the Performa 460 .. running OS 7.1 …
    We got a bundled deal which included an HP DeskWriter printer and a gorgeous 640 x480 – 14 inch RGB monitor (all beige) for around $1,100 ..

    It was just amazing what ?I could do with the 4 mgs of RAM … and that “impressive” 33 mghz processor ! …

    It’s been in storage for years, but, I bet it’ll boot up just fine, today !

    1. My first Mac was the Performa 6200cd with OS 7.6 (I think). A friend who I trusted deeply, encouraged me to go Mac over PC. The two of us were the only two who were “Thinking Differently” at midnight in our local CompUSA store on August 24th, 1995. The rest of the store was packed with Window-ites salivating over their Windows 95 OS that was being released.

      1. I had a 6200cd given to me in 1997. After trying to use it, it ended up holding my basement door open. It was a total piece of crap, but I would have taken it over a Windows 95 PC any day of the week when it came out…

  4. When I got my iBook G4 I was hooked. Will always get a iPhone for life. Will always have a MacBook Pro of some kind and will always be devoted to Apple products.

    1. I have always said that us devotees are not Kool Aid drinkers. We are, however, faithful apple cider guzzlers! 😉

      As for time drinking – since 1983 – Lisa and then in 1984 – the Mac… then I bought a 5 meg drive – Wow- all that room! Been through the think and thin years with Apple. Will be until…

      Have had a couple windblows PoCs to run a microscope and CNC mill but have now replaced the drivers for both with Mac software.

      NEVER had a virus, infections, spyware, trojan, adware (commonly referred to as VISTA in the M$ world).

      Android? Is that a type of digital pain in the a$$?

  5. Apple IIc 1983 about $2500 or so
    Mac Plus 1985 (I think) about $3000k
    Many more after that, but fell off the bandwagon for a while after my Mac 8500, got the kids the 1st gen iMac, the wife the 2nd gen Pixar-like iMac and I jumped fully back on board with the Air as soon as it came out. No looking back since.
    But it’s funny to note that the best machine you can get always costs about 3k.

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