“Have investors, analysts, and pundits lost their minds? Reading some recent Apple analysis you could make that case,” Ed Oswald writes for BetaNews. “The company is still wildly successful financially, yet perusing the news sites and the blogs will make you think the company is in some danger of failure. That couldn’t be further from the truth.”
“Apple is on a path for sustained success, and there is building evidence of that through its financials and the market overall,” Oswald writes. “Failing to look at the big picture is a mistake… We really haven’t seen anything yet. Evidence of this comes from a recent study by Harris Interactive. The firm polled young consumers aged eight to 24. They found that Apple had strong brand equity in this key group — in fact, it is the top brand in computers, phones and tablets among those 13 to 24.”
Oswald writes, “The fact that Apple is curating such loyalty across the board among the youngest of consumers is very significant. These kids are growing up Apple, and when they get to the age where they’re making purchasing decisions independently the company will benefit. This is something Apple has never enjoyed during its three decades of existence.”
Read more in the full article here.